Defending Kevin Roberts, Saatchi & Saatchi Chairman, in Social Media Mob Trial – re Business Insider report

Sunday, 31 July, 2016
request to release full unedited video, audio interview for transparency

request to release full unedited video, audio interview for transparency

I’m saddened this morning after reading AdWeek “Saatchi Chairman Kevin Roberts Placed on ‘Leave of Absence’ Over Gender Comments – CEOs of the agency and Publicis have disavowed him“. The controversy (the gender comments) started two days ago in a July 29th Business Insider interview/report “Saatchi & Saatchi chairman Kevin Roberts thinks the gender diversity in advertising debate is ‘over’” by Lara O’Reilly (tweet).

Kevin Roberts, Saatchi & Saatchi chairman, is a big boy and doesn’t need defending by anyone especially by an independent reporter. Kevin and I’ve never met once and  will likely never meet in person! But I dislike all forms of social media mob trial. Yes, I dislike this mob trial of @KRConnect @PublicisGroupe by social media as much as I dislike #genderbias!

At the end of the day, all reporting must rest on fairness. I’ve asked Business Insider reporter Lara to post her full unedited video/audio interview for the sake of transparency since Kevin has now been placed on ‘Leave of Absence’ because of her interview.

Until Lara can provide us the full unedited video/audio interview to watch/listen to judge for ourselves, I can only base my critique on the written interview. I have excerpted all of Kevin’s quotes from the report and added my emphasis and brief commentaries afterwards. Read the rest of this entry »


Hello Kitty is not a cat! Video interview with LA Times reporter who started worldwide debate

Saturday, 30 August, 2014

Hello Kitty is NOT a cat? Really?! In recent days, people from around the world have expressed shock as they found out Hello Kitty is not a cat from articles quoting “Hello Kitty is not a cat, plus more reveals before her L.A. tour” by Los Angeles Times reporter Carolina A. Miranda. My in-depth and exclusive Skype video interview with Miranda talks about what lead her to write the article and different aspects of the Hello Kitty brand. Have a watch of the interview as it was a ton of fun to conduct and should be a lot of fun to watch.

To be honest, this reporter is one of the people who was shocked to find out Hello Kitty is not a cat from reading Miranda’s article. And then changed my mind again Read the rest of this entry »


TD ATM Automated Thanking Machines #TDThanksYou Campaign

Friday, 25 July, 2014
#TDThanksYou - Mother visits Trinidad

#TDThanksYou – Mother visits Trinidad

Thousands of unsuspecting customers were simultaneously and pleasantly surprised while banking with TD today as part of its Automated Thanking Machine campaign today. At exactly 2 p.m. EST Friday July 25th, TD customers at over 1,110 branches received green envelopes containing a $20 bill from over 20,000 TD employees! Customers using TD phone and online banking service were also included as $20 was deposited directly into their accounts. Since TD thanked over 30,000 customers across Canada, a quick calculation has lead to the conclusion that over $600,000 in $20 bills or direct deposit were gifted to customers! In addition to the cash gifts, a TD spokesperson stated “over a dozen customers across Canada received a special customer thanking experience at their local branch through the Automated Thanking MachineTM, such as trips, experiences, RESP contributions etc.

It was incredible to see the look of surprise on our customers’ faces,” said Ester Condello, a branch manager with TD Canada Trust. “We say thank you to our customers every day, and we’ll say thank you tomorrow and the next day. Today’s thank you is about all of us at TD working together to shout it from the rooftops.

A thank you can change someone’s day, so that’s why we have been surprising our customers across Canada, to say ‘TD Thanks You’,” said Tim Hockey, President and CEO, TD Canada Trust.

At press time, 22 hours after the heart warming YouTube video “Sometimes you just want to say thank you #TDThanksYou” featuring TD’s Automated Thanking MachineTM was posted, it has over 119,000 views. According to TD spokesperson, “Local branch employees helped design these very meaningful and individualized thank-you experiences that were ultimately unveiled to their customers through the Automated Thanking MachineTM, an ATM that talks and delivers surprises.

One of  the TD customers, a baseball fan, featured in the video shared his experience. “I can’t believe TD did this – it’s something that I’ll never forget,” said Mike Jobin, a TD customer who received a special thank you experience from his local TD branch in Pickering, ON.  “We’re a real baseball family and making the first pitch at a Blue Jays game was at the top of my bucket list. Let’s just say that I had goosebumps the whole time!”

Some readers may want to compare #TDThanksYou to the globally successful “WestJet Christmas Miracle: real-time giving” campaign (over 36 millions views) and think this new campaign is a bit derivative but that would have been a bit unfair. In reply to a question about the potential similarity between the two campaigns, a TD spokesperson stated, “The goal behind the campaign was to thank our incredible customers. We created the concept to provide meaningful thank you surprises to customers and drew inspiration from our unique customer service approach- to strive for legendary experiences. We were focused on developing surprising ways to thank our customer, and less so on what others have done.

The #TDThanksYou campaign was created by Diamond Integrated Marketing and Leo Burnett.

Disclosure: This reporter is a long timeTD Canada Trust customer but is not affiliated with this ad campaign in any way. This reporter has written many articles about various advertising campaigns since 2006.

Note: This article is cross-posted on examiner.com.


Ad Chat: Dove’s Real Beauty Sketches (Evolution)

Friday, 19 April, 2013

I hadn’t planned to talk about the new Dove’s Real Beauty Sketches ad campaign but I couldn’t help but chat about it with a few Google+ friends and  bringing up my  love of the 2006 award winning Evolution campaign. Anyway, while Sketches nowhere near as good as Evolution, I like some element of the campaign enough to share it here.

Real Beauty Sketches

Evolution

The Making Of Evolution Of Dove (I just found this “making of”, it looks like a bad copy but I can’t find a better version to use)

(note: cartoonist and television producer of “Producing ParkerStephanie Betts play the “pretty, but ordinary girl” in the ad)

Stephanie Betts‘s Kids Screen Summit bio:

“VP Kids Development, DHX Media Read the rest of this entry »


Lucky Go Daddy nerd @JesseHeiman kissed Victoria Secret’s Model after working hard

Thursday, 7 February, 2013

20130206 Maria Quiban from Fox LA with actor Jesse Heiman who kissed Bar Refaeli (Victoria's Secret model) in SuperBowl2013 GoDaddy "Perfect Match" ad - pix 04

Behind the scene Pix (Click to see): How +Maria Quiban “actually” :) kiss actor Jesse Heiman (who kissed Victoria’s Secret model Bar Refaeli)

Thanks to +Maria Quiban +FOX 11 Los Angeles  for an  #epic  hangout withactor Jesse Heiman who got to kiss Victoria’s Secret model Bar Refaeli in that GoDaddy “Perfect Match” ad!  #superbowl2013  Go Daddy “Perfect Match – Bar Refaeli kissing Jesse Heiman” Super Bowl 2013 commercial

P.S. Most people just want to think “What a lucky guy?! People have no idea Jesse Heiman has been an actor (working as extras and other roles) for 12 years and has an extensive resume!

I love this quote““Ben Hogan said, ‘Golf is a game of luck, the more I practice, the luckier I get.’ The harder you work, the luckier you are.” Yes, before you attribute others’ success on “luck”, work hard, very hard. You may then earned the “luck” to experience Louis Pasteur’s “Chance favors the prepared mind.” yourself one day. I work very hard to get lucky. Wish me luck (or success)! :)

Fox 11 Google+ Hangout: Jesse Heiman The Go Daddy Nerd Talks About Kissing Bar Rafaeli

Reference links:

– http://www.huffingtonpost.com/2013/02/05/go-daddy-super-bowl-nerd-kiss-ad-biggest-sales-day-ever_n_2623541.html

http://en.wikipedia.org/wiki/Bar_Refaeli


Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

Tuesday, 5 February, 2013

Oreo Superbowl Twitter Ad

“This is an opportunity. The entire world is watching and there is nothing on. So  quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted]. – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)

I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!

It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.

Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

References:

Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content

– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.

– Oreo’s “Power Out? No problem.” tweet

– 360i Company site

– 360i leadership

– Cool tweet by Adam Kerj, Chief Creative Officer of 360i


Why are @IKEACanada and Leo Burnett silent in global trending Twitter #ikeamonkey?

Monday, 10 December, 2012

Why are @IKEACanada and Leo Burnett silent in global trending Twitter #ikeamonkey?

I wrote humourously about #ikeamonkey in my article “Top 10 Reasons why Monkey Darwin shops at Ikea & No charges by T.O. police!” so I won’t repeat those points here. In this article, I will take a more serious look at the business side of things.

I’m first of all puzzled and wondering “Why is @IKEACanada silent during global trending Twitter #ikeamonkey ?” I see people from around the world on Twitters write and write about #ikeamonkey. And the media outlets not just in Canada but from around the world are also turning this into a viral discussion! But then paradoxically, I see the @IKEACanada account (yes, the official verified IKEA Canada Twitter account) being completely silent on #ikeamonkey! Why is the IKEA Canada social media tweeting nothing about #ikeamonkey? And, more seriously, why is the Toronto-based Leo BurnettIKEA’s creative agency of record (since March 2011) NOT convincing IKEA Canada to do something creative and fun to engage all the people tweeting about IKEA!

Questions for Leo Burnett & IKEA Canada

Why is Judy John, chief creative officer, Leo Burnett and her team doing nothing? Are there heavy resistent from IKEA Canada? Now, may be they are doing something but in the Twitter age inside a perfect viral storm, one viral #ikeamonkey day is easily more than 100 human days! Since monkey Darwin was first spotted by shoppers at 2 p.m. ET Sunday, so one viral #ikeamonkey day (100 human days) has officially passed without something fun or engaging from @IKEACanada or Leo Burnett! What a waste of social media positive energy.

Lets have some fun IKEA Canada & Leo Burnett

There are many ways to engage and have fun. I spent a few quick minutes to come up with a few. Feel free to post and share yours in the comment.

Here are my free #ikeamonkey ideas/advices 2 @IKEACanada & @LeoBurnett #hint #youshouldreallypayme4myideas #yyc #canada

Some fun ones:

How about: You’r right! @IKEACanada our furnitures are a ton of fun to monkey with! #ikeamonkey

How about: Yes, @IKEACanada We let you monkey with your furnitures with no extra charges! #ikeamonkey

This one is just a nice way to thank monkey Darwin for all the positive & free publicity (good karma):

How About: Thx #ikeamonkey 4 your visit @IKEACanada We are donating $1,000 to your new home Storybook Farms Primate Sanctuary in Sunderland

At this point, some thoughtful social engagement by @IKEACanada about #ikeamonkey will tremendous good for IKEA as a global brand.

Now, I don’t mean to criticize Leo Burnett (Toronto) too harshly as I think they have done some great work over the years like this one, “Ikea’s Cardboard Outdoor Posters Fold Down Into Moving Boxes Take one and start packing.” But I just can’t help but think about the wasted positive worldwide fun & positive attention to IKEA (not just IKEA Canada). What a waste! I feel like someone dumping tons and tons of preciously liquid gold randomly into ocean, once lost, they can’t be found again! It sucks!

Update: I rethink a little, since this is an article about social media, I will wait & see if @IKEACanada or @LeoBurnett see my Twitter tags re this article or do anything today. If I have time or want to do a followup article on this, I will then call up Leo Burnett and see if I can get a comment.

Note: This post is cross-posted by me at examiner.


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