ideas from Saatchi & Saatchi’s Kevin Roberts

Monday, 18 June, 2012

Saatchi & Saatchi‘s Kevin Roberts on Ideas as the Currency of the Future (speech delivered to Wharton students)

Saatchi & Saatchi CEO – Kevin Roberts – Manage Innovation

Kevin Roberts speech (CEO Worldwide Saatchi and Saatchi) – International University in Geneva

Kevin has sometimes used variations of the UBC neurologist Donald Calne quote (emphasis added),

The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.

Kevin Roberts, CEO worldwide Saatchi & Saatchi keynotes nextMEDIA Toronto 2011

Thursday, 11 August, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

I’ve been reading Kevin Roberts‘s ideas for years and even created Kevin’s Wikipedia page. So it is wonderful to see Kevin is coming to Canada to share his insights. The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release. If you are in Toronto during that time, register to attend.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown tolove.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”

TV as a business – 2020 Vision

Sunday, 7 August, 2011

2020-Vision pix 01 - Gary Carter, COO, FremantleMedia

I’ve attended the last six consecutive annual Banff World TV/Media Festival as a project pitcher, reporter and also to keep track of the lastest advance in ideas and technologies. So I don’t watch TV passively. I try to watch TV as a money making business.

2020-Vision pix 02 - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

My insightful blog friend Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, who is featured in the 2020 Vision documentary series, was kind to share the doc series in his article “2020Vision“. And it is always wonderful to watch the most insightful Gary Carter, COO, FrementleMedia (who I had the pleasure to hear and met in person twice at Banff).

I’ve gathered here the six-part doc with info for you to watch. Check out the Think TV 2020 Vision site for more info.

Episode 1: “In the first episode of our six-part documentary series on the “Future of TV” our visionaries discuss how television viewing is migrating across multiple screens.

Episode 2: “In the second episode of our six-part documentary series on the “Future of TV” we investigate the power of audiences and the impact they are having on broadcasters and advertisers.

Read the rest of this entry »

Stay Curious, Be Random, and Learn

Saturday, 2 July, 2011

May be it is the blogger/freelance reporter in me, I am often very curious about people and things. So this morning, while I researched and wrote an article about often being mixed up with Kempton Park (the UK race track) on Twitter and checking my tweets, I ended up following three people I don’t know at all. My “philosophy” is that I believe I can often learn something new and interesting from people I don’t know and often in unexpected settings.

Looking forward to reading some tweets from Vera @w3rkaholic (Vera and I love good interviews),  Simon @SimonPMoriarty, (I am cheering for his firm‘s horse Dawn Story to win at Kempton Park), and Sphhia @SophiaWetherell (M&C Saatchi looks really cool plus I am a long time fan of Kevin Roberts & KR Connect. Thanks @SimonPMoriarty for the serendipitous & unintentional intro.)

Give it a try yourself, follow a few random people on Twitter and try to learn from them.

Note: This idea isn’t by me, I forgot who I learned it from. Also, who you “follow” on Twitter or blogs you read may also change over time, so don’t worry too much of picking the wrong person to follow or read, there isn’t really a right/wrong.

Saatchi & Saatchi’s Kevin Roberts on Ideas as the Currency of the Future

Sunday, 31 January, 2010

Ideas are the Currency of the Future.

Here is Saatchi & Saatchi’s Worldwide CEO Kevin Roberts speaking at Wharton about Ideas as the Currency of the Future (see ideas Revolution).

Two cool ads from Saatchi & Saatchi

Sunday, 24 January, 2010

“Late in 2009 our Sydney-based Australian company was named Agency of the Decade by Campaign Brief, and across in Buenos Aires our Argentinean agency Del Campo Nazca Saatchi & Saatchi was named the “Most Awarded Agency” for the fifth consecutive year by Editorial Dossier.” – [via Kevin Roberts]

Very funny Austrian ad,

Nice work from Buenos Aires,

Kevin Roberts on Fox Business

Tuesday, 8 December, 2009

In Fox Business this morning (video), Kevin Roberts, CEO worldwide of Saatchi & Saatchi, talked about “the ongoing impact of the recession on advertisers and society, the importance of priceless value and the creation of loyalty beyond reason, the opportunities for creating intimacy and conversations through screens, and even played a word association game“.

The Future of Shopper Marketing

Sunday, 8 November, 2009

Watched “The Future of Shopper Marketing“, an insightful speech from Andy Murray, Global CEO of Saatchi & Saatchi X. Here is an excerpt form Kevin Robert’s blog about the speech (emphasis added),

The presentation featured five key points (and a whole bunch of
arresting stories, insights, and examples):

  1. Put yourself at the heart of the customer (most companies try it the other way around)
  2. Navigate the experience of your customer from the “shelf back”
  3. Create ways for customers to participate and be involved in your brands and store experiences
  4. Explore the fringe/edge/margin for new ideas (Wal-Mart was a fringe idea, it came from Bentonville, not Chicago)
  5. Find new ways for manufacturers and retailers to collaborate authentically based on trust, transparency and shared goals

Enjoy the presentation.

Winning Ugly

Monday, 10 August, 2009

Some insights from Kevin Roberts (with 4 minutes video).

And an entry about Wimbledon champ Roger Federer Winning Ugly (also from Kevin).

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