From BNN (video), “What works in advertising: with Kevin Roberts of Saatchi & Saatchi”
“What makes some brands inspirational, while others struggle? BNN’s Kim Parlee and Andrew Bell find out from Kevin Roberts, CEO Worldwide of advertising firm Saatchi & Saatchi.”
Kevin talks Apple (iPhone, iPad) vs Blackberry. “[RIM] is out of touch with the consumers. They rely very much on matrix, research, and facts. […] The miss how the consumers feel.” I had a lot of fun seeing Kevin chat with the two hosts.