LOVE this ad. #OpenYourWorld “Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad” (Fast Company) [HT Sarah]
//WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views.
WHO: Agency Publicis London
WHY WE CARE: Earlier this month, Pepsi tried to walk in step with the #Resistance, and ended up falling on its face. Hard. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal America’s wounds–inspired such a seething backlash it was pulled almost instantly, and savagely parodied. It would’ve been a fine time for Coca-Cola to step up and deliver a perfectly calibrated topical ad, thereby eating Pepsi’s lunch. In truth, though, Coke had to do absolutely nothing to achieve the same result. Instead, Heineken has come along a couple weeks later with an ad that gets to the heart of political engagement in a straightforward way that makes Pepsi’s self-congratulatory ad seem even more embarrassing.//
Update: This ad is cool too!