Love this Heineken Ad: Worlds Apart #OpenYourWorld

LOVE this ad. #OpenYourWorld “Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad” (Fast Company) [HT Sarah]

Heineken | Worlds Apart | #OpenYourWorld

Have a read!“Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad” (Fast Company)

//WHAT: “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views.

WHO: Agency Publicis London

WHY WE CARE: Earlier this month, Pepsi tried to walk in step with the #Resistance, and ended up falling on its face. Hard. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal America’s wounds–inspired such a seething backlash it was pulled almost instantly, and savagely parodied. It would’ve been a fine time for Coca-Cola to step up and deliver a perfectly calibrated topical ad, thereby eating Pepsi’s lunch. In truth, though, Coke had to do absolutely nothing to achieve the same result. Instead, Heineken has come along a couple weeks later with an ad that gets to the heart of political engagement in a straightforward way that makes Pepsi’s self-congratulatory ad seem even more embarrassing.//

Update: This ad is cool too!

Heineken | The Cliché

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: