The Lovemarks Effect: Winning in the Consumer Revolution

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I would like to thank the wonderful and lovely Nicole from the New York office of Sweeney Vesty for FedEx me a copy of Kevin Roberts‘ brand new book “The Lovemarks Effect: Winning in the Consumer Revolution“.

the lovemarks effect - winning in the consumer revolution

the lovemarks effect – winning in the consumer revolution

I now have the book for exactly five minutes to quickly look at it and I have already tagged 10 different “randomly” selected pages/sections that I am going to jump to first. In their page order, they are

  1. Creating Lovemarks (A 7-step guide), pg 71
  2. Benetton, pg 78
  3. Tiffany & Co., pg 101 (oh, that wonderful picture of Audrey)
  4. Swiss Army(TM) Knife, pg 102
  5. REMO General Store, pg 110
  6. The retail revolution, Andy Murray, pg 120
  7. Beyond Description, Derek Lockwood, pg 155
  8. The Toyota Prius, Inoue Masao, pg 166
  9. The New Yorker, pg 212
  10. Lexus, pg 248

I can’t wait to finish a few tasks at hand and start reading this wonderful book before the rest of the world have a chance to read it. (smile)

14 Oct, 2015 Update: I added a photo of the book cover. The now retired Kevin Roberts‘ (CEO Worldwide, Saatchi & Saatchi) brand replacement idea of Lovemark remains one of my most important business insightful/understanding to this day since 2006.

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One Response to The Lovemarks Effect: Winning in the Consumer Revolution

  1. […] idea of Lovemarks (as a replacement of the “out of juice” brands, see here and here), I appreciate the key ingredients of mystery, sensuality, and intimacy. And if the concept of […]

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