Do Hello Kitty and SpongeBob create instant Lovemarks for Heinz?

Heinz Hello Kitty

Hello Kitty and SpongeBob are loved by many and easily qualified as Lovemarks. Now, I am curious of the commercial benefits of licensing the images of Hello Kitty and SpongeBob to put on pasta products. May be all Heinz wants is to put their late coming products stand out a little from a large field of competitors and that benefit alone is worth the price of the licensing fees. What do you think?

Are Hello Kitty and SpongeBob creating instant Lovemarks for Heinz?

Heinz Sponge Bob

This entry was posted on Monday, March 5th, 2012 at 8:43 PM and is filed under advertising, Business, Creative, Love, Lovemarks, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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