Designing the Canadian Flag

Wednesday, 13 March, 2019

I recently watched the documentary “Design Canada – The History of Graphic Design in Canada” via online streaming service Kanopy (free thanks Calgary Public Library) and LOVE it! Especially loving the segment about the design history of the Canadian flag! I love that Canadian flag segment so much that I looked up more online and found some extra cool info produced by CBC News in 2015 to celebrate the 50th birthday of our lovely flag!

CBC News, Feb 16, 2015, “The real story behind the Canadian Flag

Have a read of the lovely historical and insightful four-page document “Dr. George F.G. Stanley’s Flag Memorandum – “the genesis of the Canadian flag”” as shown in the above CBC News report.

Here is a trailer of “Design Canada – The History of Graphic Design in Canada

P.S. I love Canada and the Canadian flag and I’ve requested a Peace Tower flag that has flown on Parliament Hill in Ottawa and hoping to receive it around the year 2060, hopefully I’ll still be alive to receive it!

I like the Greek proverb (?), “A society grows great when old men plant trees in whose shade they shall never sit.” In requesting the Peace Tower flag that had a waiting list of 46 years at the time, I made myself a commitment/promise of sort to love, cherish, and to try to make Canada a little bit better than I found her!


Christian Louboutin – Great minds of our time

Monday, 1 August, 2016

I was introduced to the luxury footwear designer Christian Louboutin (1964 – ) thanks to my late French friend Laurent as he happened to know Christian as a family friend. Here are a few videos I am watching today. And I’m thrilled to include Louboutin to my Great Minds of Our Time series.

An Audience with Christian Louboutin: Full-length video | NET-A-PORTER.COM (published Nov 25, 2011)

Christian Louboutin Addresses FIT Graduates (published May 23, 2014)

Christian Louboutin Interview | NET-A-PORTER.COM (published Nov 13, 2009)

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I wrote and shared this entry in memory of Laurent Jean Philippe Ravalec, my late and awesomely unique French friend, where one of our last video chats (which I documented here) happened in November 2015 just a day after the horrible Paris attack.

Talking to my French friend Laurent about Food (published April 7, 2012) is another video of us chatting about our common love: food!

Laurent, I miss you my friend!


Hello Kitty is not a cat! Video interview with LA Times reporter who started worldwide debate

Saturday, 30 August, 2014

Hello Kitty is NOT a cat? Really?! In recent days, people from around the world have expressed shock as they found out Hello Kitty is not a cat from articles quoting “Hello Kitty is not a cat, plus more reveals before her L.A. tour” by Los Angeles Times reporter Carolina A. Miranda. My in-depth and exclusive Skype video interview with Miranda talks about what lead her to write the article and different aspects of the Hello Kitty brand. Have a watch of the interview as it was a ton of fun to conduct and should be a lot of fun to watch.

To be honest, this reporter is one of the people who was shocked to find out Hello Kitty is not a cat from reading Miranda’s article. And then changed my mind again Read the rest of this entry »


I LOVE & adore Richard Simmons – epic Fox LA Hangout

Saturday, 16 February, 2013

Hangout with Richard Simmons at Fox LA

I LOVE & adore Richard Simmons especially after this #epic  hangout with him this week. It is a tragedy of our times that many people are unable/unwilling to see straight through to the heart of people like Richard, who has a heart of gold and truly kind hearted to his core despite a tough life he has lived!

People may look and act differently from us, but until & unless our society progress to love and care about others who may look & act different to us on the outside, the human race has a long way to learn and progress.

FOX 11 Google+ Hangout: Richard Simmons Cries, People In The Hangout Cry… INTENSE!

Thanks +Maria Quiban +Tony McEwing +Tshaka Armstrong at +FOX 11 Los Angeles for this treasured experience.

Ref: http://en.wikipedia.org/wiki/Richard_Simmons


Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

Tuesday, 5 February, 2013

Oreo Superbowl Twitter Ad

“This is an opportunity. The entire world is watching and there is nothing on. So  quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted]. – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)

I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!

It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.

Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

References:

Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content

– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.

– Oreo’s “Power Out? No problem.” tweet

– 360i Company site

– 360i leadership

– Cool tweet by Adam Kerj, Chief Creative Officer of 360i


In a world full of Lance Armstrongs and Lance wannabe …

Saturday, 19 January, 2013
In a world full of Lance Armstrongs and Lance wannabe ...
In a world full of Lance Armstrongs and Lance wannabe where winning is everything, it is important to remember the true reason we compete in sports, paradoxically, is not JUST about winning. International sports competitions should be about building international friendship on a clean competing platform. (see note 2)

And sometimes, even during the toughest and highest competitions like the Olympics, there can be selfless acts! Here is one selfless act that I LOVE in 2006!

Norwegian coach Bjørnar Håkensmoen gave [Canadian] Sara Renner a ski pole after hers was broken when a competitor stepped on it during the cross-country team sprint at the 2006 Winter Olympics. Norway’s athlete ended up fourth, implying that this selfless act of sportsmanship may well have cost the Norwegian team a medal.[1] Renner gave Håkensmoen a bottle of wine as a thank you, while other Canadians responded with phone calls and letters to the Norwegian Embassy. Canadian businessman Michael Page donated 8,000 cans of Maple Syrup to the Norwegian Olympic Committee to show his gratitude.[2] The incident was immortalized in a 2010 Winter Olympics television commercial.[3]”

At the end of the day, winning must NOT be everything. Thank you Norway, thanks for helping us but more importantly, how to behave in a selfless manner. You guys rock! World class athletes don’t just set examples by how many medals they have or how many world records they’ve broken, the selfless-act by Norwegian coach Bjørnar Håkensmoen inspire us to rise up to be more, to be noble. Here is an ad capturing the essence.

Yesterday, on Reno KRNV News 4 Forum, I and others expressed some strong views about Lance’s actions. The discussion start at about 5:09 (click here to jump directly to the spot).

I will never want to leave someone without means to make a living and be destitute. But Lance has made enough money (I will leave the morality of how he made those money for you to judge) for him and his family to live comfortably for life, so I am safer to be blunt in saying I have enough of Lance and don’t want to see him compete ever again and him promoting/selling anything. I respect my friends who are deeply affected by his story of fight against and winning his battle with cancer. But for me, I know people with cancer who behaves totally honourably without needing to resort to and falling so low as to try to win at all cost.

Note 1: If you ask me, Lance’s latest strategically targeted & planned TV appearances is nothing other than an insincere attempt to win back our broken hearts. Yes, his battle against cancer, his great charitable work, his drugs-assisted wins, his bullying, and all his lies are paradoxically inspiring, hurtful and insulting all at once. And Lance has #fail to win me back.

Have a read of Forbes, “Lance Armstrong and Oprah: Destroying What Was Left of His Reputation

Note 2: Think of jousting, it was a sport that people from opposing groups “compete” in a manner that sometimes could result in deaths just to show who is “better” in the sport.


“Chairs Are Like Facebook” #fail Wieden & Kennedy Ad for FB to honor users

Thursday, 4 October, 2012

"Chairs Are Like Facebook" #fail Wieden & Kennedy Ad for FB to honor users

Wieden & Kennedy is a great Ad company that bought us the exceptionally cool “Old Spice Man campaign” in 2010 but its lastest “Chairs Are Like Facebook” Ad to celebrate it had reached its billion-user milestone has left this reporter and many people scratching our collective heads. To many people, Facebook is a Lovemark to them but this ad isn’t one fit for a Lovemark.

Rebecca Van Dyck (FB), former exec for Apple and Levi’s and hired by Facebook in Feb 2012 as its head of consumer marketing, told AdAge, (emphasis added)

What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process.” “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion — we wanted to express that huge range of connectivity and how we interact with each other.

Ms Van Dyck continued, (emphasis added)

We started thinking about this a year ago and approached Wieden & Kennedy to help us craft a message that articulated our values and who we are. It wasn’t until recently that we realized we were close to reaching 1 billion, and we thought what an amazing way to honor our users, to create this piece for them.

For an ad that aspires to articulate “our values and who we are“, the least it should is to touch us emotionally, be meaningful, and may be have it stand the test of time. I’ve watched the Ad quite a few times now to make sure my comments express my feelings fairly. And I’ve also transcribed the words from the voiceover of “Chairs Are Like Facebook” so I can read it in full and you can see for yourself.

[red wood chair suspending in mid-air in a forest]

Chairs. Chairs are made so that people can sit down and take a break.

Anyone can sit on a chair and if the chair is a large enough they can sit down together and tell jokes or make up stories or just listen.

Chairs are for people and that’s why chairs are like Facebook.

Doorbells. Airplanes. Bridges. These are things people used to get together. So they can open up and connect about ideas and music.

Another things people share: Dance Floors. Basketball. A Great Nation.

A Great Nation is something people build so they can have a place where they belong.

The Universe. It is vast and dark. And makes us wonder if we are alone. So may be the reason we make all of these things is to remind ourselves that we are not.

in white appears on a black screen.

Reading the about FaceBook Ad copy, it just seems, to me, totally disposable and ready to be thrown away next week/month and ready to be replaced by something flashy, different and new. In stark contrast, Apple’s timeless “Think Different” Ad campaign is so impressive a copy that I’ve personally heard it read out loud in wedding ceremony! Yes, people love it that much! As this reporter wrote in 2011 when the Steve Jobs biography was published, the voice (someone has to read the copy) of the voice over deserves tremendous attention! And I don’t know what happened in the Facebook voice over casting?! Anyway, here is what Steve Jobs went through in his struggle to decide whose voice to use.

Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. […] When morning came, Jobs called and told them to use the Dreyfuss version. “If we use my voice, when people find out they will say it’s about me,” he told Clow. “It’s not. It’s about Apple.”

Have a listen and watch of the following two versions of “Here’s to the Crazy Ones” videos.

Steve Jobs narrates The Crazy Ones (video, not often heard)

Richard Dreyfuss narrates The Crazy Ones (video, this is the official one many people have seen)

(note: By the way, I totally agree with Steve’s decision and rationale here.)

To this reporter, the normally cool Wieden & Kennedy has a big #fail in “Chairs Are Like Facebook” Ad. What do you think?

Cross posted by me at examiner.com


ideas from Saatchi & Saatchi’s Kevin Roberts

Monday, 18 June, 2012

Saatchi & Saatchi‘s Kevin Roberts on Ideas as the Currency of the Future (speech delivered to Wharton students)

Saatchi & Saatchi CEO – Kevin Roberts – Manage Innovation

Kevin Roberts speech (CEO Worldwide Saatchi and Saatchi) – International University in Geneva

Kevin has sometimes used variations of the UBC neurologist Donald Calne quote (emphasis added),

The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.


Terence Winter, creator of Boardwalk Empire, one-on-one interview at #banff2012

Saturday, 16 June, 2012

Terence Winter, Creator, Writer, Exec producer of HBO hit series Boardwalk Empire

Here is my one-on-one interview with Terence Winter, creator, writer, executive producer of HBO hit series Boardwalk Empire. Also don’t forget to watch Terence’s masterclass (video) at Banff 2012.

Note: In the interview, Terence recommends Syd Field‘s classic “Screenplay: The Foundations of Screenwriting” (first published in 1979).

Here is the official Banff session description.

Boardwalk Empire – Masterclass with Terence Winter
A few short years after his tenure on The Sopranos ended, Terence Winter brought the gangster genre roaring back with Boardwalk Empire, a sweeping epic set in Prohibition-era Atlantic City. Along with Executive Producer Martin Scorsese, series Creator Winter deftly weaves fact and fiction to pull back the curtain on the worlds of both crime and politics. Join Winter as he discusses what it takes to create and produce an award-winning period drama.
What was the creative process of adapting an episodic series from a novel?
What are the challenges and limitations of integrating real-life figures with fictional characters?
What is it like collaborating with Martin Scorsese, one of the true masters of cinema?
What are the creative limitations and benefits to producing a period drama?”


Masterclass with Boardwalk Empire creator Terence Winter at #banff2012

Saturday, 16 June, 2012

Terence Winter, Creator, Writer, Exec producer of HBO hit series Boardwalk Empire

It was my great pleasure to attend the masterclass with Boardwalk Empire creator Terence Winter @ Banff 2012. Have a watch of the insightful masterclass with Terence. Also don’t forget to watch my one-on-one video interview with Terence.

From 2012 Banff’s session description:

Boardwalk Empire – Masterclass with Terence Winter
A few short years after his tenure on The Sopranos ended, Terence Winter brought the gangster genre roaring back with Boardwalk Empire, a sweeping epic set in Prohibition-era Atlantic City. Along with Executive Producer Martin Scorsese, series Creator Winter deftly weaves fact and fiction to pull back the curtain on the worlds of both crime and politics. Join Winter as he discusses what it takes to create and produce an award-winning period drama.

* What was the creative process of adapting an episodic series from a novel?
* What are the challenges and limitations of integrating real-life figures with fictional characters?
* What is it like collaborating with Martin Scorsese, one of the true masters of cinema?
* What are the creative limitations and benefits to producing a period drama?”


Paul Chard – The most interesting person at #banff2012 to me

Friday, 15 June, 2012

My good friend Gingi Baki asked me: who is the most interesting person you met at Banff 2012? Tough question! You see, I have met television creatives & luminaries like Chuck LorreGlen Mazzara,  Jeanne BekerMike FleissTerence Winter and I can easily put any one of them on my “most interesting person” list. But if I do that, I will be doing a diservice to you. What would you gain if I name any one of them? Nothing! Because you know them already. Instead I will share with you a name that, unless you are in the “business“, you may not heard of.

To me, the most interesting person I met in #banff2012 is Paul Chard, Global Head of Content of MediaCom.

#Banff2012 Day 1 - pix 02

Paul is the brain behind bringing the international format Got Talent into the almost impossible land of China (rebranded to be China’s Got Talent 中国达人秀) which was a 15 months effort and lots of negotiation (as Paul wrote, “co-operation and partnership with IPCN, Shanghai Media Group and format owners Freemantle and SYCO“). China’s Got Talent is one of the first TV formats that got into China. I actually saw widespread popularity first hand at the time as many of the amazing China’s Got Talent videos were shared by my friends on their social networks. (for more details, see Paul’s 2010 blog and ICPN page with video clip)

Paul Chard talked about brokering “Got Talent” format into China #Banff2012

My one-on-one interview with Paul at #banff2012

Paul’s on stage talk & interview at #banff2012

The idea of learning from interesting & insightful people

Kevin Roberts

I half-jokingly asked Paul to not hold it against me that I’ve been a big fan of Kevin Roberts (blog) (CEO Worldwide of Saatchi & Saatchi). You see, I’ve been reading Kevin‘s ideas/writings since the late 80s. You may not realize but the parent companies of Paul and Kevin are the globally competing WPP Group and Publicis Group respectively. (update: Paul showcased the #awesome T-Mobile Royal Wedding video in his presentation, and I just discovered via MBA (mediaCom beyond advertising) that the campaign is a team effort including mediaCom, Saatchi & Saatchi, and others).

Gary Carter

I stumbled upon a talk by Gary Carter at the 2007 nextMedia/Banff World TV Festival (yes, 5 years ago!) and his insights were amazingly deep. Since then, I’ve attended all of Gary’s talk I can and try to pay close attention to what Gary does and related news, including his recent resignation as FremantleMedia’s Chief Operating Officer. I am sure whatever Gary does next will be worth my attention to know and learn from. (note: Gary came back to Banff in 2009, here is a great list of Gary’s 2009 clips, see The Susan Boyle Phenomenon, and FremantleMedia Experimental)

Paul Chard

Which brings back to Paul. And I am going to share with you a secret trick I use. I use Google Alerts to track and try to learn from interesting & insightful people. I am adding Paul to my Google Alerts list along the likes of Kevin and Gary. In life, I believe an important way to better ourselves is to learn from the best.

Kevin wrote years ago, “Ideas are the currency of the future.” And the likes of Kevin, Gary, and Paul are “rich people” going by the quote. And William Gibson’s quote “The future is already here — it’s just not very evenly distributed.” enlightens me to realize that the best way to look into the future is to look and see what “rich people” like Kevin, Gary, and Paul think and do!

P.S. Who is your “most interesting #banff2012 person“? Please share with your reasons in the comment section.

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Here is the official Banff session description.

Paul Chard, Global Head of Content, MediaCom: How Content is Changing the Business
Paul Chard is a true industry veteran, getting his start over three decades ago, in 1980. Today, as the Global Head of Content at MediaCom, Chard is responsible for media sponsorship, sport, branded entertainment and advertiser funding, social media and emerging platforms. In 2010, Chard brokered the successful “Got Talent” format into China and saw it become the biggest foreign reality show ever screened in the country. Having seen this industry from every angle, Chard carries with him a wealth of knowledge and insight. Join Chard as he reflects on his career and looks forward to the future of the entertainment industry in this exclusive opening keynote.”


Help Name KRNV’s Webcast

Friday, 8 June, 2012

I fired up my creative engine, greased my design fingers, and even turned on my magical camera to create a few submissions to try to help +Melissa Carlson name KRNV’s new webcast. Check out my video and design pix.

Kempton’s Trying to help Melissa name KRNV’s Webcast

OK, you actually don’t need graphics (even I’ve a few :), you definitely don’t need a video (even I love mine :), all you need is a better name in words! Give it a try, it is good fun and you can win some prizes!

Here is Melissa‘s “Help Name Our Webcast!

P.S. One of my current ideas that I like best so far.

Lovemark0 - G+ News in 4D

P.S. Did I tell you I love working with Melissa and other participants like myself in the Google+ Hangout. You see, the first show is 9/10/12 (in three months!) and I am already calling it my Lovemark!


Do Hello Kitty and SpongeBob create instant Lovemarks for Heinz?

Monday, 5 March, 2012

Heinz Hello Kitty

Hello Kitty and SpongeBob are loved by many and easily qualified as Lovemarks. Now, I am curious of the commercial benefits of licensing the images of Hello Kitty and SpongeBob to put on pasta products. May be all Heinz wants is to put their late coming products stand out a little from a large field of competitors and that benefit alone is worth the price of the licensing fees. What do you think?

Are Hello Kitty and SpongeBob creating instant Lovemarks for Heinz?

Heinz Sponge Bob


Millefiori Cucchi – From Italy with Love

Sunday, 29 January, 2012

Had a great time drinking a bottle Millefiori Cucchi (bought originally from Italy 30 years ago) at friends’ house warming party last night. Let me wish my friends lots of loving enjoyment in their new home for years and years to come!

One day when the time is right and I become a better story teller, I want to tell an untold story of love. Until then, let me write about the exterior beauty and mysterious story of Millefiori Cucchi.

To find out more about the delicious 30 years old Millefiori Cucchi, I turned to internet search engines, first Google and then Bing. note: If you can help by adding more info or personal pictures, or see any errors big or small in this post, please kindly leave a comment.

Millefiori Cucchi – The Lovely Name

Millefiori is Italian. Millefiori means Thousand Flowers. What a lovely name, even more beautiful when you know whats inside!

Millefiori Cucchi – The Mysterious Look of Love

Millefiori Cucchi - From Italy with Love

You see, inside the bottle of Millefiori Cucchi, there is a twig of erica embellished with crystals of sugar. Wow, how cool is that! Beautiful and thoughtful! (ref in Italian, translated English) Photos credit: Benjamin (L) and Gheghevic (R).

Millefiori Cucchi – The Mysterious Brand/Lovemark

Interestingly, after finding some more pictures of Millefiori Cucchi, I wasn’t able much information about the wine, the wine maker, etc until I found the reason via it trademark registrations! You see the Millefiori Cucchi trademark was filed in Dec 1, 1953 in US/USPTO TARR but now declared dead and filed in Jan 15, 1958 in Canada and expunged on July 29, 2004!

Even now Millefiori Cucchi is not made any more and the trademark is officially no more, in my mind, it is a lovemark! In fact, Millefiori Cucchi may be the first ever lovemark named posthumously by any one! This is the power of love! Have I just created and defined the idea/concept of a posthumous lovemark!? Mystery, Sensuality, and Intimacy, well, the posthumous lovemark Millefiori Cucchi has it all! In my heart and mind, Millefiori Cucchi is alive and well!

Loving Transformative Repurposing

Finally, I plan for this article to help remind me of the loving transformative repurposing of two bottles of Millefiori Cucchi by a loving mother and two wonderful daughters. It was a fun night and we had a great time!


Yves Saint Laurent: L’Amour Fou

Saturday, 21 January, 2012

“The most beautiful make-up of a woman is passion. But cosmetics are easier to buy.”
– Yves Saint Laurent, Fashion Designer from my collection of Quotes I Love.

L’Amour Fou is a greatly enjoyable film, a film that I learn not only about the man but also about the partnership, the art collection, and the magic & things that makes the man he was!

Yves Saint Laurent: L’amour fou – Official Trailer

(note: don’t know why L’Amour Fou is rated low 5.9/10 in imdb)


Kevin Roberts @ nextMEDIA Toronto

Thursday, 22 December, 2011

Earlier this month, Kevin was asked to speak about Lovemarks in Toronto, he shared his insight in his blog article “Stand Up The Storytellers“.

From BNN (video), “What works in advertising: with Kevin Roberts of Saatchi & Saatchi

“What makes some brands inspirational, while others struggle? BNN’s Kim Parlee and Andrew Bell find out from Kevin Roberts, CEO Worldwide of advertising firm Saatchi & Saatchi.”

Kevin talks Apple (iPhone, iPad) vs Blackberry. “[RIM] is out of touch with the consumers. They rely very much on matrix, research, and facts. […] The miss how the consumers feel.” I had a lot of fun seeing Kevin chat with the two hosts.


Kevin Roberts, CEO worldwide Saatchi and Saatchi keynotes nextMEDIA Toronto Dec 6th, 2011

Saturday, 3 December, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

You see, I am a big fan of Kevin Roberts‘s ideas (KR Connect). How big a fan? Well, five years ago in 2006, I read and reviewed his two books Lovemarks: The Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution. I even spent the time to research and create the initial Wikipedia pages for Kevin and Lovemarks! I was so proud and excited when a friend asked my help on his marketing assignment which involved class lectures in, you guessed it, Lovemarks!

So it is very cool to see Kevin coming to Canada to share his insights even, sadly, I can’t be in Toronto to attend in person. So if you are in Toronto next week, register for Dec 6th one day pass to hear Kevin (or better, attend both 5th & 6th for the full conference experience)!

The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown to love.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”


Sadly @googlenexus challenge shows Google Galaxy Nexus has Logic but lacks LOVE in its DNA – Challenge #1 solution explained

Sunday, 13 November, 2011

Androids' message

Because I am looking to buy a new phone, I was initially excited by the @googlenexus challenge: 10 chances in 10 days to win a Galaxy Nexus and even retweeted it. [HT MS] I thought it was a cool way to generate buzz for the new Galaxy Nexus. But then my excitement quickly faded once I saw and then struggled for hours with challenge #1 (see above message). Which lead me to think about the problem with this promotional challenge #1. See later this post for my challenge #1 solution explanation.

Logic or Love?

In the Galaxy Nexus Oct 19th launch video, a presenter wondered out loud and wished that Galaxy Nexus is more LOVED! Unfortunately @googlenexus challenge #1 clearly showed, to me, Google Galaxy Nexus has Logic but lacks LOVE in DNA. How so?

If Galaxy Nexus is to be loved, it can’t just cater to the geeks (or super geeks)! Should a promotional campaign be enjoyable and solvable by your average Grace & Gary? Or should the challenged be fun and solvable only by super geeks? To be honest, who the heck had any idea what the beep this picture mean? I was pissed off enough that I tweeted with the #fail tag and used “stupid” to describe 99.9% of us fans,

Is @googlenexus too smart for its own good? Why make its first #GalaxyNexus Challenge so hard that 99.99% of its fans look stupid? #fail

Hey @googlenexus We are just happy fans trying to have fun & win a $500 #GalaxyNexus phone right? This is not a job app for #google ? #fail

You see, the challenge was hard enough that Google had to post a hint! Given the hint, I looked up the Flag semaphore and soon realized there can be many combinatorial variations and one can’t really solve the problem easily without spending a ton of time or even writing a computer program!

One such non sensible interpretations of the symbols I came up with is,

(1,2) to indicate number, then “689 944” then (1,3) to indicate letters, then “PICO ALIE CHILAM

Challenge #1 solution explained

What I managed to do was only to verify someone’s answer! For beep sake, the challenge shouldn’t be this hard that it frustrated 99.9% of people who tried to give it a shot!

#GalaxyNexus is well-traveled, coming to @googlenexus from What did J Cook call Hawaii

Process to verify solution:

Converting pictures to Symbols (from left to right)

(note: top flag is the position 1, then clockwise count from 2 to 8 to convert all flag positions)

Symbol #1 (1,2,3,5,6,6,7,8); Symbol #2 (1,1,5,5,6,8); Symbol #3 (1,3)

Symbol #4 (1,5,6,7,7,8,8,8); Symbol #5 (2,2,5,5,6,6,6,8); Symbol #6 (2,3,5,5,6,6,6,6,6,7,8,8)

Verification

What did J Cook call Hawaii

WHAT – W (2,3) H (6,7) A (5,6) T (8,1) [Sources of confusions: (5,6) can also stand for the number 1, also (1,2) can also stand for an instruction for “Numerals”]

DID – D (5,1) I (6,8) D (5,1) [Sources of confusions: All these combinations can also stand for numbers.]

J (1,3)  [Source of confusion: This time, (1,3) also stand to indication coming are Letters!]

COOK (  (5,8) (7,8) (7,8) (1,6) )

CALL ( (5,8) (5,6) (6,2) (6,2) )

HAIWAII ( (6,7) (5,6) (2,3) (5,6) (6,8) (6,8) )

Challenge #2 – Any more love?

Well, challenge #2 has now been posted,

* “Challenge 2: Make something geeky & edible. Include #deliciousness & @googlenexus in your submission

* “Challenge 2 entries evaluated on creativity, originality & use of humor. Rules: http://goo.gl/5dpAK. Can’t wait to see what you concoct!

At least contestants will be judged on their “creativity, originality & use of humor” but the challenge itself stills want entries to be “geeky“!

iPhone vs. Google Nexus

I think it is safe to say iPhone is loved my many people. People don’t LOVE things logically! And I just can’t imagine Apple will be insane enough to try a contest like challenge #1. Sadly, the @googlenexus challenge #1 shows Google Galaxy Nexus seems to be unable or unwilling to broaden its appeal to the general public. If you are not a geek (actually they mean super geek), we are not interested in catering to you or have you interested in our new phone!

It is hard to inject LOVE into Google’s DNA when it is so much built on logic and calculations.


Kempton presents U_News@4 promo video for Sarah Hill of KOMU-TV from Calgary, Canada

Thursday, 15 September, 2011

U_News@4 #SarahHill

I created a promo video from Calgary, Canada at Glenmore Reservoir (Google Satellite Map) and Heritage Park (Google Street View) for Sarah Hill‘s KOMU U_News@4. Check it out.

Kempton presents U_News@4 for Sarah Hill of KOMU-TV from Calgary, Canada

HT: Credit goes to my Google+ friend +Mike Downes‘s promo video (see here) for inspiring me to bring the beautiful Glenmore Reservoir and Heritage Park to U_News@4 viewers.


Goodbye Entourage – For the Fans – Doug Ellin 2008 interview at Banff World TV Festival

Sunday, 11 September, 2011

Goodbye Entourage. Reposting a 2008 article with video.

Doug Ellin (“Entourage”) & me at 2008 Banff World TV Festival

*******

I am a big Entourage fan and I’ve watched every single episodes of the series and can’t wait for the next season to start. If you haven’t watched Entourage before, it is ultimately a show about male friendship. Like Sex and the City (if you can see pass the sex and talk of sex), it is a show less about sex than one about female friendship.

Anyway, I was looking at some of my videos captured at the 2008 nextMedia and Banff, I realized I haven’t posted the following videos interview of Doug Ellin, creator and exec producer of Entourage by author Bill Carter. I figure some Entourage fans might find the videos interesting to watch.

Doug talking about the Harvey Weinstein character in the show.

Doug talking about various things.


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