Christian Louboutin – Great minds of our time

Monday, 1 August, 2016

I was introduced to the luxury footwear designer Christian Louboutin thanks to my late French friend Laurent as he happened to know Christian as a family friend. Here are a few videos I am watching today.

An Audience with Christian Louboutin: Full-length video | NET-A-PORTER.COM (published Nov 25, 2011)

Christian Louboutin Addresses FIT Graduates (published May 23, 2014)

Christian Louboutin Interview | NET-A-PORTER.COM (published Nov 13, 2009)

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I wrote and shared this entry in memory of Laurent Jean Philippe Ravalec, my late and awesomely unique French friend, where one of our last video chats (which I documented here) happened in November 2015 just a day after the horrible Paris attack.

Talking to my French friend Laurent about Food (published April 7, 2012) is another video of us chatting about our common love: food!

Laurent, I miss you my friend!


Hello Kitty is not a cat! Video interview with LA Times reporter who started worldwide debate

Saturday, 30 August, 2014

Hello Kitty is NOT a cat? Really?! In recent days, people from around the world have expressed shock as they found out Hello Kitty is not a cat from articles quoting “Hello Kitty is not a cat, plus more reveals before her L.A. tour” by Los Angeles Times reporter Carolina A. Miranda. My in-depth and exclusive Skype video interview with Miranda talks about what lead her to write the article and different aspects of the Hello Kitty brand. Have a watch of the interview as it was a ton of fun to conduct and should be a lot of fun to watch.

To be honest, this reporter is one of the people who was shocked to find out Hello Kitty is not a cat from reading Miranda’s article. And then changed my mind again Read the rest of this entry »


I LOVE & adore Richard Simmons – epic Fox LA Hangout

Saturday, 16 February, 2013

Hangout with Richard Simmons at Fox LA

I LOVE & adore Richard Simmons especially after this #epic  hangout with him this week. It is a tragedy of our times that many people are unable/unwilling to see straight through to the heart of people like Richard, who has a heart of gold and truly kind hearted to his core despite a tough life he has lived!

People may look and act differently from us, but until & unless our society progress to love and care about others who may look & act different to us on the outside, the human race has a long way to learn and progress.

FOX 11 Google+ Hangout: Richard Simmons Cries, People In The Hangout Cry… INTENSE!

Thanks +Maria Quiban +Tony McEwing +Tshaka Armstrong at +FOX 11 Los Angeles for this treasured experience.

Ref: http://en.wikipedia.org/wiki/Richard_Simmons


Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

Tuesday, 5 February, 2013

Oreo Superbowl Twitter Ad

“This is an opportunity. The entire world is watching and there is nothing on. So  quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted]. – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)

I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!

It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.

Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

References:

Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content

– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.

– Oreo’s “Power Out? No problem.” tweet

– 360i Company site

– 360i leadership

– Cool tweet by Adam Kerj, Chief Creative Officer of 360i


In a world full of Lance Armstrongs and Lance wannabe …

Saturday, 19 January, 2013
In a world full of Lance Armstrongs and Lance wannabe ...
In a world full of Lance Armstrongs and Lance wannabe where winning is everything, it is important to remember the true reason we compete in sports, paradoxically, is not JUST about winning. International sports competitions should be about building international friendship on a clean competing platform. (see note 2)

And sometimes, even during the toughest and highest competitions like the Olympics, there can be selfless acts! Here is one selfless act that I LOVE in 2006!

Norwegian coach Bjørnar Håkensmoen gave [Canadian] Sara Renner a ski pole after hers was broken when a competitor stepped on it during the cross-country team sprint at the 2006 Winter Olympics. Norway’s athlete ended up fourth, implying that this selfless act of sportsmanship may well have cost the Norwegian team a medal.[1] Renner gave Håkensmoen a bottle of wine as a thank you, while other Canadians responded with phone calls and letters to the Norwegian Embassy. Canadian businessman Michael Page donated 8,000 cans of Maple Syrup to the Norwegian Olympic Committee to show his gratitude.[2] The incident was immortalized in a 2010 Winter Olympics television commercial.[3]”

At the end of the day, winning must NOT be everything. Thank you Norway, thanks for helping us but more importantly, how to behave in a selfless manner. You guys rock! World class athletes don’t just set examples by how many medals they have or how many world records they’ve broken, the selfless-act by Norwegian coach Bjørnar Håkensmoen inspire us to rise up to be more, to be noble. Here is an ad capturing the essence.

Yesterday, on Reno KRNV News 4 Forum, I and others expressed some strong views about Lance’s actions. The discussion start at about 5:09 (click here to jump directly to the spot).

I will never want to leave someone without means to make a living and be destitute. But Lance has made enough money (I will leave the morality of how he made those money for you to judge) for him and his family to live comfortably for life, so I am safer to be blunt in saying I have enough of Lance and don’t want to see him compete ever again and him promoting/selling anything. I respect my friends who are deeply affected by his story of fight against and winning his battle with cancer. But for me, I know people with cancer who behaves totally honourably without needing to resort to and falling so low as to try to win at all cost.

Note 1: If you ask me, Lance’s latest strategically targeted & planned TV appearances is nothing other than an insincere attempt to win back our broken hearts. Yes, his battle against cancer, his great charitable work, his drugs-assisted wins, his bullying, and all his lies are paradoxically inspiring, hurtful and insulting all at once. And Lance has #fail to win me back.

Have a read of Forbes, “Lance Armstrong and Oprah: Destroying What Was Left of His Reputation

Note 2: Think of jousting, it was a sport that people from opposing groups “compete” in a manner that sometimes could result in deaths just to show who is “better” in the sport.


“Chairs Are Like Facebook” #fail Wieden & Kennedy Ad for FB to honor users

Thursday, 4 October, 2012

"Chairs Are Like Facebook" #fail Wieden & Kennedy Ad for FB to honor users

Wieden & Kennedy is a great Ad company that bought us the exceptionally cool “Old Spice Man campaign” in 2010 but its lastest “Chairs Are Like Facebook” Ad to celebrate it had reached its billion-user milestone has left this reporter and many people scratching our collective heads. To many people, Facebook is a Lovemark to them but this ad isn’t one fit for a Lovemark.

Rebecca Van Dyck (FB), former exec for Apple and Levi’s and hired by Facebook in Feb 2012 as its head of consumer marketing, told AdAge, (emphasis added)

What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process.” “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion — we wanted to express that huge range of connectivity and how we interact with each other.

Ms Van Dyck continued, (emphasis added)

We started thinking about this a year ago and approached Wieden & Kennedy to help us craft a message that articulated our values and who we are. It wasn’t until recently that we realized we were close to reaching 1 billion, and we thought what an amazing way to honor our users, to create this piece for them.

For an ad that aspires to articulate “our values and who we are“, the least it should is to touch us emotionally, be meaningful, and may be have it stand the test of time. I’ve watched the Ad quite a few times now to make sure my comments express my feelings fairly. And I’ve also transcribed the words from the voiceover of “Chairs Are Like Facebook” so I can read it in full and you can see for yourself.

[red wood chair suspending in mid-air in a forest]

Chairs. Chairs are made so that people can sit down and take a break.

Anyone can sit on a chair and if the chair is a large enough they can sit down together and tell jokes or make up stories or just listen.

Chairs are for people and that’s why chairs are like Facebook.

Doorbells. Airplanes. Bridges. These are things people used to get together. So they can open up and connect about ideas and music.

Another things people share: Dance Floors. Basketball. A Great Nation.

A Great Nation is something people build so they can have a place where they belong.

The Universe. It is vast and dark. And makes us wonder if we are alone. So may be the reason we make all of these things is to remind ourselves that we are not.

in white appears on a black screen.

Reading the about FaceBook Ad copy, it just seems, to me, totally disposable and ready to be thrown away next week/month and ready to be replaced by something flashy, different and new. In stark contrast, Apple’s timeless “Think Different” Ad campaign is so impressive a copy that I’ve personally heard it read out loud in wedding ceremony! Yes, people love it that much! As this reporter wrote in 2011 when the Steve Jobs biography was published, the voice (someone has to read the copy) of the voice over deserves tremendous attention! And I don’t know what happened in the Facebook voice over casting?! Anyway, here is what Steve Jobs went through in his struggle to decide whose voice to use.

Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. […] When morning came, Jobs called and told them to use the Dreyfuss version. “If we use my voice, when people find out they will say it’s about me,” he told Clow. “It’s not. It’s about Apple.”

Have a listen and watch of the following two versions of “Here’s to the Crazy Ones” videos.

Steve Jobs narrates The Crazy Ones (video, not often heard)

Richard Dreyfuss narrates The Crazy Ones (video, this is the official one many people have seen)

(note: By the way, I totally agree with Steve’s decision and rationale here.)

To this reporter, the normally cool Wieden & Kennedy has a big #fail in “Chairs Are Like Facebook” Ad. What do you think?

Cross posted by me at examiner.com


ideas from Saatchi & Saatchi’s Kevin Roberts

Monday, 18 June, 2012

Saatchi & Saatchi‘s Kevin Roberts on Ideas as the Currency of the Future (speech delivered to Wharton students)

Saatchi & Saatchi CEO – Kevin Roberts – Manage Innovation

Kevin Roberts speech (CEO Worldwide Saatchi and Saatchi) – International University in Geneva

Kevin has sometimes used variations of the UBC neurologist Donald Calne quote (emphasis added),

The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.


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