Interview with Yasmin Nakhuda, owner of Darwin (IKEA) Monkey, re upcoming court case

Tuesday, 22 January, 2013

Yasmin Nakhuda & Darwin (IKEA) Monkey

Late last night, I interviewed Ms. Yasmin Nakhuda, owner of Darwin (IKEA) Monkey over the phone. Have a listen to the extensive phone interview first before you leave any comments. If your comment don’t show you have actually listened to the interview, I reserve the right to not approve it. I have seen way too many comments on articles/posts about this issue that have gone totally out of control elsewhere (CBC and other media outlet) and I won’t let it happen here. So please keep your comments brief, to the point, and don’t make any personal insults or groundless attacks. Disagreement is fine, strong critique is ok, but pointless insults are decidedly NOT!

As the issue of Darwin (IKEA) Monkey is in front of a court (case is scheduled to appear in front of a judge on Jan 31, 2013) and hotly discussed/debated amongst Canadians, all the readers comments will be heavily screened & monitored me. We are civilized people and many of us are Canadians so we are better than those people who cannot ground their arguments in facts and reasons. Former Prime Minister Pierre Elliott Trudeau got it wrong with his so call “Reason before Passion (La Raison Avant la Passion)“, in our social media age where anyone and everyone can have their worldwide platform and LIVE video broadcast channel, we must aspire to have “Reason alongside Passion.

Have a listen to my extensive phone interview Ms. Yasmin Nakhuda, owner of Darwin (IKEA) Monkey

Research & reading materials

1) Have a read of Toronto’s animal control by-law.
Toronto-by-law 1184_349

2) Can anyone help me here? I like to find the court filings by Story Book Farm Primate Sanctuary online. Have the Sanctuary or its lawyer posted these documents online? If you know where to find them, please leave a note in the comment as I would like to read them.

3) I found the court filings by Ms. Yasmin Nakhuda online here at her lawyer’s website and I found them useful to read. I suggest you read them to understand what were said under oath by Officiers Joseph Florillo and David Behan describing what exactly happened during the own process of them taking Darwin.

Highlighted Transcript of Officer Joseph Fiorillo Jan 17 2013
Summary of Transcript of Officer Joseph FiorilloJan17 2013

Highlighted Transcript of Officer David Behan Jan17 2013
Summary of Transcript of David Behan Jan17 2013

Concluding thoughts and Personal notes

After interviewing Yasmin for over 40 minutes last night, I cannot disagree more with people who hear or know about the case from reading a headline here and there and watching a minute or two of news clips and then went on to insult Yasmin, her family, and even her children. Lets ground our discussion and look at the facts and situation surround this specific case of the lovely Darwin (IKEA) Monkey.

On a very personal note, I hope and wish for wisdom in the judge for this case and that the best outcome for Darwin will be delivered. Yes, may be I’ve watched way too many episodes of Judge John Deed (especially loving the earlier seasons 4, 1, and 2), I hope the judge for this case is as wise or wiser than Judge Deed!

P.S. Thanks again to Yasmin for her time to be interviewed by me. And special thanks to Calgary Public Library for stocking great TV DVDs like Judge Deed. Not unlike pure mathematics, we sometimes learn a lot more about justice from a fictional drama than real life court cases that can be very messy at times.

P.P.S. I wrote a light hearted “funny” piece about Darwin “Top 10 Reasons why Monkey Darwin shops at Ikea & No charges by T.O. police!” on Dec 10th, 2012. Even it was meant to be a funny piece, I do insist on my thinking and comments to be solidly grounded. Compare to that time, I think my positions and views have now definitely changed given the new information I have come to learn about this case.

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Why are @IKEACanada and Leo Burnett silent in global trending Twitter #ikeamonkey?

Monday, 10 December, 2012

Why are @IKEACanada and Leo Burnett silent in global trending Twitter #ikeamonkey?

I wrote humourously about #ikeamonkey in my article “Top 10 Reasons why Monkey Darwin shops at Ikea & No charges by T.O. police!” so I won’t repeat those points here. In this article, I will take a more serious look at the business side of things.

I’m first of all puzzled and wondering “Why is @IKEACanada silent during global trending Twitter #ikeamonkey ?” I see people from around the world on Twitters write and write about #ikeamonkey. And the media outlets not just in Canada but from around the world are also turning this into a viral discussion! But then paradoxically, I see the @IKEACanada account (yes, the official verified IKEA Canada Twitter account) being completely silent on #ikeamonkey! Why is the IKEA Canada social media tweeting nothing about #ikeamonkey? And, more seriously, why is the Toronto-based Leo BurnettIKEA’s creative agency of record (since March 2011) NOT convincing IKEA Canada to do something creative and fun to engage all the people tweeting about IKEA!

Questions for Leo Burnett & IKEA Canada

Why is Judy John, chief creative officer, Leo Burnett and her team doing nothing? Are there heavy resistent from IKEA Canada? Now, may be they are doing something but in the Twitter age inside a perfect viral storm, one viral #ikeamonkey day is easily more than 100 human days! Since monkey Darwin was first spotted by shoppers at 2 p.m. ET Sunday, so one viral #ikeamonkey day (100 human days) has officially passed without something fun or engaging from @IKEACanada or Leo Burnett! What a waste of social media positive energy.

Lets have some fun IKEA Canada & Leo Burnett

There are many ways to engage and have fun. I spent a few quick minutes to come up with a few. Feel free to post and share yours in the comment.

Here are my free #ikeamonkey ideas/advices 2 @IKEACanada & @LeoBurnett #hint #youshouldreallypayme4myideas #yyc #canada

Some fun ones:

How about: You’r right! @IKEACanada our furnitures are a ton of fun to monkey with! #ikeamonkey

How about: Yes, @IKEACanada We let you monkey with your furnitures with no extra charges! #ikeamonkey

This one is just a nice way to thank monkey Darwin for all the positive & free publicity (good karma):

How About: Thx #ikeamonkey 4 your visit @IKEACanada We are donating $1,000 to your new home Storybook Farms Primate Sanctuary in Sunderland

At this point, some thoughtful social engagement by @IKEACanada about #ikeamonkey will tremendous good for IKEA as a global brand.

Now, I don’t mean to criticize Leo Burnett (Toronto) too harshly as I think they have done some great work over the years like this one, “Ikea’s Cardboard Outdoor Posters Fold Down Into Moving Boxes Take one and start packing.” But I just can’t help but think about the wasted positive worldwide fun & positive attention to IKEA (not just IKEA Canada). What a waste! I feel like someone dumping tons and tons of preciously liquid gold randomly into ocean, once lost, they can’t be found again! It sucks!

Update: I rethink a little, since this is an article about social media, I will wait & see if @IKEACanada or @LeoBurnett see my Twitter tags re this article or do anything today. If I have time or want to do a followup article on this, I will then call up Leo Burnett and see if I can get a comment.

Note: This post is cross-posted by me at examiner.


Top 10 Reasons why Monkey Darwin shops at Ikea & No charges by T.O. police!

Monday, 10 December, 2012

Top 10 Reasons why Monkey Darwin shops at Ikea

#10 Even a monkey wants 2 Hot Dogs & Soft Drink for $2!
#9 It’s a smart monkey!
#8 No monkey can resist sampling free candies!
#7 Shopping at Ikea is like going to the zoo!!
#6 He will blend right in with all the Ikea soft toys!
#5 The parking lot is so BIG!
#4 Hello CNN’s Anderson Cooper! He is so cute!
#3 He will blend right in with all the Ikea shoppers!
#2 It will be a fun day out!
#1 Only Ikea lets you monkey around with the furnitures!

On a more serious not, according to Globe & Mail report after discussing with people at the holding centre of Toronto’s Animal Service, the five-month old monkey Darwin is “not very happy right now. He’s comfortable, but he’s having a bad day.” In case you don’t know, Toronto’s Municipal Code prohibits keeping monkeys are pets and the owners have been fined $240 and agreed to transfer ownership of Darwin to the city.

Toronto Police Service media officier Wendy Drummond stated in a twitter message that

Toronto police not laying any charges in #ikeamonkey incident. No further investigation/involvement by police.

which lead to City News Anchor/Reporter Roger Petersen asking,

@drummond17 how does the #ikeamonkey not do jail time for the fashion crime he/she committed with that coat?

and a merciful reply by Wendy, stating categorically,

@rogerfpetersen lol…while some fashion statements might be considered a crime, it’s not our jurisdiction!

Update: Love this idea, Assembly so easy, a Monkey can do it” from @ChristinJerome

Update 2: TorStar has this latest update (with video), “Ikea monkey Darwin took shine to me, owner says“. I truly feel sorry for Darwin’s owner Yasmin Nakhuda for that they are now separated. While it must be painful Yasmin and Darwin now, I hope it works out better for Dawin in the long run as it does need special care.

More videos: “Happy Halloween From Darwin

Darwin Giving First Kiss to Human Mom

dog and baby snow macaque at play” (this is so cute!)

Darwin the Monkey At The Office

Darwin and his Nuk Nuk


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