Defending Kevin Roberts, Saatchi & Saatchi Chairman, in Social Media Mob Trial – re Business Insider report

Sunday, 31 July, 2016
request to release full unedited video, audio interview for transparency

request to release full unedited video, audio interview for transparency

I’m saddened this morning after reading AdWeek “Saatchi Chairman Kevin Roberts Placed on ‘Leave of Absence’ Over Gender Comments – CEOs of the agency and Publicis have disavowed him“. The controversy (the gender comments) started two days ago in a July 29th Business Insider interview/report “Saatchi & Saatchi chairman Kevin Roberts thinks the gender diversity in advertising debate is ‘over’” by Lara O’Reilly (tweet).

Kevin Roberts, Saatchi & Saatchi chairman, is a big boy and doesn’t need defending by anyone especially by an independent reporter. Kevin and I’ve never met once and  will likely never meet in person! But I dislike all forms of social media mob trial. Yes, I dislike this mob trial of @KRConnect @PublicisGroupe by social media as much as I dislike #genderbias!

At the end of the day, all reporting must rest on fairness. I’ve asked Business Insider reporter Lara to post her full unedited video/audio interview for the sake of transparency since Kevin has now been placed on ‘Leave of Absence’ because of her interview.

Until Lara can provide us the full unedited video/audio interview to watch/listen to judge for ourselves, I can only base my critique on the written interview. I have excerpted all of Kevin’s quotes from the report and added my emphasis and brief commentaries afterwards. Read the rest of this entry »


Remembrance Day – Canada’s Veterans Ombudsman (year round care, vigilance and actions)

Tuesday, 10 November, 2015
Minister of National Defence Harjit Sajjan's 2015 Remembrance Day message

Minister of National Defence Harjit Sajjan’s 2015 Remembrance Day message

Remembrance

On Remembrance Day, it is customary to honour and show our appreciation of our veterans past and present for their service and sacrifice for Canada. Quoting our new Minister of National Defence Harjit Sajjan‘s Facebook posting,

On this Remembrance Day, we honour the courage shown, time and again, by our men and women in uniform, past and present. We show our deep appreciation for all they have sacrificed for Canada.

Once a year, we buy our poppy pins and wear them on our clothing to show we remember and we care.

Year round care, vigilance and actions

In 2010, Canada’s first Veteran’s Ombudsman Colonel Pat Stogran, via his passionate/frank words and actions (Ottawa Citizen “Embattled ombudsman Pat Stogran makes his last stand for Canada’s veterans“), got my blood boiled and taught me that as Canadians we could and should do more by speaking up to help our veterans at home by holding our governments in Ottawa accountable to keep our promises to take care of our veterans and their families.

Power of social media

As a start, please LIKE & SHARE the Canada’s Veterans Ombudsman & Ombudsman des vétérans du Canada official Facebook pages.

The Veterans Ombudsman works toward ensuring that the sacrifices of Canada’s Veterans and their families are recognized through the provision of services, benefits, and support in a fair, accessible, and timely manner. The Ombudsman plays an important role in raising awareness of the needs and concerns of Veterans and their families.

LIKE & SHARE these pages so we Canadians can help the Ombudsman to keep issues important to our veterans in Canadians’ hearts & minds and hold our government accountable to do the right thing for our veterans all year round. When we make noises in social media, call or email our MPs, they listen.

Blood boiled since 2010

In 2010, Rick Mercer talked about Canada’s first Veteran’s Ombudsman Colonel Pat Stogran’s battle with our government to fight for our veterans. My blood boiled and I was changed forever Read the rest of this entry »


Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

Tuesday, 5 February, 2013

Oreo Superbowl Twitter Ad

“This is an opportunity. The entire world is watching and there is nothing on. So  quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted]. – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)

I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!

It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.

Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

References:

Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content

– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.

– Oreo’s “Power Out? No problem.” tweet

– 360i Company site

– 360i leadership

– Cool tweet by Adam Kerj, Chief Creative Officer of 360i


Interview with Yasmin Nakhuda, owner of Darwin (IKEA) Monkey, re upcoming court case

Tuesday, 22 January, 2013

Yasmin Nakhuda & Darwin (IKEA) Monkey

Late last night, I interviewed Ms. Yasmin Nakhuda, owner of Darwin (IKEA) Monkey over the phone. Have a listen to the extensive phone interview first before you leave any comments. If your comment don’t show you have actually listened to the interview, I reserve the right to not approve it. I have seen way too many comments on articles/posts about this issue that have gone totally out of control elsewhere (CBC and other media outlet) and I won’t let it happen here. So please keep your comments brief, to the point, and don’t make any personal insults or groundless attacks. Disagreement is fine, strong critique is ok, but pointless insults are decidedly NOT!

As the issue of Darwin (IKEA) Monkey is in front of a court (case is scheduled to appear in front of a judge on Jan 31, 2013) and hotly discussed/debated amongst Canadians, all the readers comments will be heavily screened & monitored me. We are civilized people and many of us are Canadians so we are better than those people who cannot ground their arguments in facts and reasons. Former Prime Minister Pierre Elliott Trudeau got it wrong with his so call “Reason before Passion (La Raison Avant la Passion)“, in our social media age where anyone and everyone can have their worldwide platform and LIVE video broadcast channel, we must aspire to have “Reason alongside Passion.

Have a listen to my extensive phone interview Ms. Yasmin Nakhuda, owner of Darwin (IKEA) Monkey

Research & reading materials

1) Have a read of Toronto’s animal control by-law.
Toronto-by-law 1184_349

2) Can anyone help me here? I like to find the court filings by Story Book Farm Primate Sanctuary online. Have the Sanctuary or its lawyer posted these documents online? If you know where to find them, please leave a note in the comment as I would like to read them.

3) I found the court filings by Ms. Yasmin Nakhuda online here at her lawyer’s website and I found them useful to read. I suggest you read them to understand what were said under oath by Officiers Joseph Florillo and David Behan describing what exactly happened during the own process of them taking Darwin.

Highlighted Transcript of Officer Joseph Fiorillo Jan 17 2013
Summary of Transcript of Officer Joseph FiorilloJan17 2013

Highlighted Transcript of Officer David Behan Jan17 2013
Summary of Transcript of David Behan Jan17 2013

Concluding thoughts and Personal notes

After interviewing Yasmin for over 40 minutes last night, I cannot disagree more with people who hear or know about the case from reading a headline here and there and watching a minute or two of news clips and then went on to insult Yasmin, her family, and even her children. Lets ground our discussion and look at the facts and situation surround this specific case of the lovely Darwin (IKEA) Monkey.

On a very personal note, I hope and wish for wisdom in the judge for this case and that the best outcome for Darwin will be delivered. Yes, may be I’ve watched way too many episodes of Judge John Deed (especially loving the earlier seasons 4, 1, and 2), I hope the judge for this case is as wise or wiser than Judge Deed!

P.S. Thanks again to Yasmin for her time to be interviewed by me. And special thanks to Calgary Public Library for stocking great TV DVDs like Judge Deed. Not unlike pure mathematics, we sometimes learn a lot more about justice from a fictional drama than real life court cases that can be very messy at times.

P.P.S. I wrote a light hearted “funny” piece about Darwin “Top 10 Reasons why Monkey Darwin shops at Ikea & No charges by T.O. police!” on Dec 10th, 2012. Even it was meant to be a funny piece, I do insist on my thinking and comments to be solidly grounded. Compare to that time, I think my positions and views have now definitely changed given the new information I have come to learn about this case.


Belated Happy 102nd Birthday to Prof. Ronald Coase with special #PDFtribute

Saturday, 19 January, 2013

Happy belated 102nd Birthday to Nobel Economics Laureate Professor Ronald Coase. Wishing professor Coase good health and all the best in 2013!

In 2009, I took the initiative to spend a few days to download, process, upload, transcribe (small part of), and time-code professor Coase‘s 2003 Coase Lecture (a massive .mov file) to share on YouTube (6 clips in a playlist) to allow interested people from around the world to watch and learn as a way to celebrate professor Coase‘s 99th birthday.

Here is the 2003 Coase Lecture by Ronald Coase – Part 1. Watch the other 5 parts via this YouTube playlist.

For the last few birthdays of professor Coase, I mainly reshare the above video clips (with a new text interview in 2011). This time around, I’ve taken a new initiative to honour professor Coase‘s 102nd birthday. You see, a few years ago I went to the University of Calgary Law Library to conduct some US patent research for a client. As a bonus/treat for myself, I spent some time to download quite a few academic papers by professor Coase.

To celebrate professor Coase‘s 102nd birthday, I’ve uploaded the following three important papers plus a bonus paper as a special gift to readers of professor Coase‘s ideas.

Here are the PDFs of the academic papers
1937 – Nature of the Firm
1959 – The Federal Communications Commission (FCC)
1974 – The Lighthouse in Economics

Bonus academic papers
– 1947 – The Origin of the Monopoly of Broadcasting in Great Britain

In the wise words of professor Coase,

“The only support I got was from my contemporaries. […] If this tale has any general significance, it is that new ideas are most likely to come from the young who are also the group most likely to recognize the significance of those ideas.”

I was inspired to upload these academics papers by the #PDFtribute movement to honour the 26 years young Aaron Swartz (1986 – 2013) who died partly as a result from his fight with the outdated and outmoded JSTOR system to make academic papers available for free for all.

For me personally, I received these important papers for free from the Law Library. And I see them (Firm, FCCLighthouse) deserve to be read by as many people as possible instead of under the messed up limited JSTOR manner. The bottom line, to me, by having these papers available by a single click here is that this save people’s physical travel time to go down to their local university libraries where these papers can be downloaded for free anyway!

It has not escaped my attention and noticed the paradox that The Lighthouse in Economics is a paper that disprove, with facts, the incorrect belief by many people (including my former MBA classmate who has a B.A. degree in Economics) that Lighthouse services cannot be charged thus has to be made freely available by the governments!

*** Concluding thoughts ***

I want to emphasize that I totally agree with the many academics in the #PDFtribute movement and Aaron that it is about time we in Canada and US require academic papers to be made publicly downloadable for FREE in perpetuity if any part (or whole) of their research funding come from any level of government (thus tax payers’ money, our money)!

Happy 102nd birthday professor Coase!

Goodbye Aaron, you left us far too soon!


Why are @IKEACanada and Leo Burnett silent in global trending Twitter #ikeamonkey?

Monday, 10 December, 2012

Why are @IKEACanada and Leo Burnett silent in global trending Twitter #ikeamonkey?

I wrote humourously about #ikeamonkey in my article “Top 10 Reasons why Monkey Darwin shops at Ikea & No charges by T.O. police!” so I won’t repeat those points here. In this article, I will take a more serious look at the business side of things.

I’m first of all puzzled and wondering “Why is @IKEACanada silent during global trending Twitter #ikeamonkey ?” I see people from around the world on Twitters write and write about #ikeamonkey. And the media outlets not just in Canada but from around the world are also turning this into a viral discussion! But then paradoxically, I see the @IKEACanada account (yes, the official verified IKEA Canada Twitter account) being completely silent on #ikeamonkey! Why is the IKEA Canada social media tweeting nothing about #ikeamonkey? And, more seriously, why is the Toronto-based Leo BurnettIKEA’s creative agency of record (since March 2011) NOT convincing IKEA Canada to do something creative and fun to engage all the people tweeting about IKEA!

Questions for Leo Burnett & IKEA Canada

Why is Judy John, chief creative officer, Leo Burnett and her team doing nothing? Are there heavy resistent from IKEA Canada? Now, may be they are doing something but in the Twitter age inside a perfect viral storm, one viral #ikeamonkey day is easily more than 100 human days! Since monkey Darwin was first spotted by shoppers at 2 p.m. ET Sunday, so one viral #ikeamonkey day (100 human days) has officially passed without something fun or engaging from @IKEACanada or Leo Burnett! What a waste of social media positive energy.

Lets have some fun IKEA Canada & Leo Burnett

There are many ways to engage and have fun. I spent a few quick minutes to come up with a few. Feel free to post and share yours in the comment.

Here are my free #ikeamonkey ideas/advices 2 @IKEACanada & @LeoBurnett #hint #youshouldreallypayme4myideas #yyc #canada

Some fun ones:

How about: You’r right! @IKEACanada our furnitures are a ton of fun to monkey with! #ikeamonkey

How about: Yes, @IKEACanada We let you monkey with your furnitures with no extra charges! #ikeamonkey

This one is just a nice way to thank monkey Darwin for all the positive & free publicity (good karma):

How About: Thx #ikeamonkey 4 your visit @IKEACanada We are donating $1,000 to your new home Storybook Farms Primate Sanctuary in Sunderland

At this point, some thoughtful social engagement by @IKEACanada about #ikeamonkey will tremendous good for IKEA as a global brand.

Now, I don’t mean to criticize Leo Burnett (Toronto) too harshly as I think they have done some great work over the years like this one, “Ikea’s Cardboard Outdoor Posters Fold Down Into Moving Boxes Take one and start packing.” But I just can’t help but think about the wasted positive worldwide fun & positive attention to IKEA (not just IKEA Canada). What a waste! I feel like someone dumping tons and tons of preciously liquid gold randomly into ocean, once lost, they can’t be found again! It sucks!

Update: I rethink a little, since this is an article about social media, I will wait & see if @IKEACanada or @LeoBurnett see my Twitter tags re this article or do anything today. If I have time or want to do a followup article on this, I will then call up Leo Burnett and see if I can get a comment.

Note: This post is cross-posted by me at examiner.


“Chairs Are Like Facebook” #fail Wieden & Kennedy Ad for FB to honor users

Thursday, 4 October, 2012

"Chairs Are Like Facebook" #fail Wieden & Kennedy Ad for FB to honor users

Wieden & Kennedy is a great Ad company that bought us the exceptionally cool “Old Spice Man campaign” in 2010 but its lastest “Chairs Are Like Facebook” Ad to celebrate it had reached its billion-user milestone has left this reporter and many people scratching our collective heads. To many people, Facebook is a Lovemark to them but this ad isn’t one fit for a Lovemark.

Rebecca Van Dyck (FB), former exec for Apple and Levi’s and hired by Facebook in Feb 2012 as its head of consumer marketing, told AdAge, (emphasis added)

What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process.” “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion — we wanted to express that huge range of connectivity and how we interact with each other.

Ms Van Dyck continued, (emphasis added)

We started thinking about this a year ago and approached Wieden & Kennedy to help us craft a message that articulated our values and who we are. It wasn’t until recently that we realized we were close to reaching 1 billion, and we thought what an amazing way to honor our users, to create this piece for them.

For an ad that aspires to articulate “our values and who we are“, the least it should is to touch us emotionally, be meaningful, and may be have it stand the test of time. I’ve watched the Ad quite a few times now to make sure my comments express my feelings fairly. And I’ve also transcribed the words from the voiceover of “Chairs Are Like Facebook” so I can read it in full and you can see for yourself.

[red wood chair suspending in mid-air in a forest]

Chairs. Chairs are made so that people can sit down and take a break.

Anyone can sit on a chair and if the chair is a large enough they can sit down together and tell jokes or make up stories or just listen.

Chairs are for people and that’s why chairs are like Facebook.

Doorbells. Airplanes. Bridges. These are things people used to get together. So they can open up and connect about ideas and music.

Another things people share: Dance Floors. Basketball. A Great Nation.

A Great Nation is something people build so they can have a place where they belong.

The Universe. It is vast and dark. And makes us wonder if we are alone. So may be the reason we make all of these things is to remind ourselves that we are not.

in white appears on a black screen.

Reading the about FaceBook Ad copy, it just seems, to me, totally disposable and ready to be thrown away next week/month and ready to be replaced by something flashy, different and new. In stark contrast, Apple’s timeless “Think Different” Ad campaign is so impressive a copy that I’ve personally heard it read out loud in wedding ceremony! Yes, people love it that much! As this reporter wrote in 2011 when the Steve Jobs biography was published, the voice (someone has to read the copy) of the voice over deserves tremendous attention! And I don’t know what happened in the Facebook voice over casting?! Anyway, here is what Steve Jobs went through in his struggle to decide whose voice to use.

Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. […] When morning came, Jobs called and told them to use the Dreyfuss version. “If we use my voice, when people find out they will say it’s about me,” he told Clow. “It’s not. It’s about Apple.”

Have a listen and watch of the following two versions of “Here’s to the Crazy Ones” videos.

Steve Jobs narrates The Crazy Ones (video, not often heard)

Richard Dreyfuss narrates The Crazy Ones (video, this is the official one many people have seen)

(note: By the way, I totally agree with Steve’s decision and rationale here.)

To this reporter, the normally cool Wieden & Kennedy has a big #fail in “Chairs Are Like Facebook” Ad. What do you think?

Cross posted by me at examiner.com


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