I am adding “Chapter 26 Think Different, Jobs as iCEO” to my Steve Jobs biography review/”best of” series.
This chapter now completes my knowledge of the back story re the creation of the Think Different campaign. For this alone is probably worth the price of the book for me as I’ve spent many hours (without success) to find out the info in this chapter.
To me, this excerpt in the Think Different chapter is very telling in Jobs’ thinking (emphasis added),
Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. […] When morning came, Jobs called and told them to use the Dreyfuss version. “If we use my voice, when people find out they will say it’s about me,” he told Clow. “It’s not. It’s about Apple.”
Walter Isaacson talks about “The Leadership of Steve Jobs”