I am adding “Chapter 26 Think Different, Jobs as iCEO” to my Steve Jobs biography review/”best of” series.
Think Different has a very special place in my heart. I wrote this many years ago,
“Here’s to the crazy ones”,
a timeless Apple Computer advertisement that showcases
the core DNA of ideas Revolutionaries.
We aspire to Think Different
This chapter now completes my knowledge of the back story re the creation of the Think Different campaign. For this alone is probably worth the price of the book for me as I’ve spent many hours (without success) to find out the info in this chapter.
See is my personal “best of” in the “Think Different, Jobs as iCEO” chapter (click to read the high res capture).
To me, this excerpt in the Think Different chapter is very telling in Jobs’ thinking (emphasis added),
Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. […] When morning came, Jobs called and told them to use the Dreyfuss version. “If we use my voice, when people find out they will say it’s about me,” he told Clow. “It’s not. It’s about Apple.”
Steve Jobs narrates The Crazy Ones
Richard Dreyfuss narrates The Crazy Ones
Walter Isaacson talks about “The Leadership of Steve Jobs”