Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

Tuesday, 5 February, 2013

Oreo Superbowl Twitter Ad

“This is an opportunity. The entire world is watching and there is nothing on. So  quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted]. – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)

I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!

It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.

Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

References:

Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content

– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.

– Oreo’s “Power Out? No problem.” tweet

– 360i Company site

– 360i leadership

– Cool tweet by Adam Kerj, Chief Creative Officer of 360i


Motorola Xoom – Super Bowl 2011 Ad

Monday, 7 February, 2011

I love the Motorola Xoom ad. I just hope they can lower the price a bit. [HT Apple Insider]


Super Bowl 2011 Ads

Monday, 7 February, 2011

The advertisers are finally smarting up and all the ads (good and bad ones) are viewable online. Enjoy.


SuperBowl Commercial 5-way win: Letterman, Leno, Oprah, CBS, and even NBC

Sunday, 7 February, 2010

Since the lose-lose-lose NBC-Leno-Conan mess (right, Conan got the money but he lost too), this is a rare 5-way-win for Leno, Letterman, Oprah, CBS, and even NBC! What a great 2010 SuperBowl Commercial. Funny ad, great execution.

From EW “Watch Letterman and Leno declare a grumpy truce during The Super Bowl!“,

If you thought you’d had a few too many beers seeing Jay Leno, Oprah Winfrey, and David Letterman all sharing a sofa during a Super Bowl commercial, don’t worry. It really happened:

From EW, “‘Late Show’ producer on Leno-Letterman-Oprah Super Bowl spot: Jay wore disguise to taping“,

ENTERTAINMENT WEEKLY: Why did you decide to do this?

ROB BURNETT: Well, the 10 seconds we did with Dave and Oprah for the Super Bowl in 2007 went pretty well and CBS came back and said we got 10 seconds again for this one. Nothing is more simultaneously exhilarating and fear-inducing than hearing you have 10 seconds in the Super Bowl. We were banging heads together. How do we come close to topping the last one? Then Dave got this idea. My first call was to Oprah – she got it right away – and then I called [CBS Corp. Chairman] Les Moonves to make sure he was OK with Jay being on CBS. I have to give Les credit … he got it immediately. And then I called [Leno’s executive producer] Debbie Vickers … who said, ‘Dave and Jay, in the same room?’ She laughed for a good minute and said Jay would want to call. I hung up, and two minutes later it was Jay. He said ‘This is the way show business should be.’ Debbie then cleared it with NBC Entertainment Chairman Jeff Gaspin and NBC-Universal CEO Jeff Zucker.

Read the whole thing. It is great execution of the joke and a lot of fun.

Disclaimer: I am a big David Letterman fan. He is funny, to me, the funniest of them all most of the time.


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