Because I am looking to buy a new phone, I was initially excited by the @googlenexus challenge: 10 chances in 10 days to win a Galaxy Nexus and even retweeted it. [HT MS] I thought it was a cool way to generate buzz for the new Galaxy Nexus. But then my excitement quickly faded once I saw and then struggled for hours with challenge #1 (see above message). Which lead me to think about the problem with this promotional challenge #1. See later this post for my challenge #1 solution explanation.
Logic or Love?
In the Galaxy Nexus Oct 19th launch video, a presenter wondered out loud and wished that Galaxy Nexus is more LOVED! Unfortunately @googlenexus challenge #1 clearly showed, to me, Google Galaxy Nexus has Logic but lacks LOVE in DNA. How so?
If Galaxy Nexus is to be loved, it can’t just cater to the geeks (or super geeks)! Should a promotional campaign be enjoyable and solvable by your average Grace & Gary? Or should the challenged be fun and solvable only by super geeks? To be honest, who the heck had any idea what the beep this picture mean? I was pissed off enough that I tweeted with the #fail tag and used “stupid” to describe 99.9% of us fans,
* Is @googlenexus too smart for its own good? Why make its first #GalaxyNexus Challenge so hard that 99.99% of its fans look stupid? #fail
* Hey @googlenexus We are just happy fans trying to have fun & win a $500 #GalaxyNexus phone right? This is not a job app for #google ? #fail
You see, the challenge was hard enough that Google had to post a hint! Given the hint, I looked up the Flag semaphore and soon realized there can be many combinatorial variations and one can’t really solve the problem easily without spending a ton of time or even writing a computer program!
One such non sensible interpretations of the symbols I came up with is,
(1,2) to indicate number, then “689 944” then (1,3) to indicate letters, then “PICO ALIE CHILAM“
Challenge #1 solution explained
What I managed to do was only to verify someone’s answer! For beep sake, the challenge shouldn’t be this hard that it frustrated 99.9% of people who tried to give it a shot!
* #GalaxyNexus is well-traveled, coming to @googlenexus from What did J Cook call Hawaii
Process to verify solution:
Converting pictures to Symbols (from left to right)
(note: top flag is the position 1, then clockwise count from 2 to 8 to convert all flag positions)
Symbol #1 (1,2,3,5,6,6,7,8); Symbol #2 (1,1,5,5,6,8); Symbol #3 (1,3)
Symbol #4 (1,5,6,7,7,8,8,8); Symbol #5 (2,2,5,5,6,6,6,8); Symbol #6 (2,3,5,5,6,6,6,6,6,7,8,8)
“What did J Cook call Hawaii“
WHAT – W (2,3) H (6,7) A (5,6) T (8,1) [Sources of confusions: (5,6) can also stand for the number 1, also (1,2) can also stand for an instruction for “Numerals”]
DID – D (5,1) I (6,8) D (5,1) [Sources of confusions: All these combinations can also stand for numbers.]
J (1,3) [Source of confusion: This time, (1,3) also stand to indication coming are Letters!]
COOK ( (5,8) (7,8) (7,8) (1,6) )
CALL ( (5,8) (5,6) (6,2) (6,2) )
HAIWAII ( (6,7) (5,6) (2,3) (5,6) (6,8) (6,8) )
Challenge #2 – Any more love?
Well, challenge #2 has now been posted,
* “Challenge 2: Make something geeky & edible. Include #deliciousness & @googlenexus in your submission”
* “Challenge 2 entries evaluated on creativity, originality & use of humor. Rules: http://goo.gl/5dpAK. Can’t wait to see what you concoct!“
At least contestants will be judged on their “creativity, originality & use of humor” but the challenge itself stills want entries to be “geeky“!
iPhone vs. Google Nexus
I think it is safe to say iPhone is loved my many people. People don’t LOVE things logically! And I just can’t imagine Apple will be insane enough to try a contest like challenge #1. Sadly, the @googlenexus challenge #1 shows Google Galaxy Nexus seems to be unable or unwilling to broaden its appeal to the general public. If you are not a geek (actually they mean super geek), we are not interested in catering to you or have you interested in our new phone!
It is hard to inject LOVE into Google’s DNA when it is so much built on logic and calculations.