Ad Chat: Dove’s Real Beauty Sketches (Evolution)

I hadn’t planned to talk about the new Dove’s Real Beauty Sketches ad campaign but I couldn’t help but chat about it with a few Google+ friends and  bringing up my  love of the 2006 award winning Evolution campaign. Anyway, while Sketches nowhere near as good as Evolution, I like some element of the campaign enough to share it here.

Real Beauty Sketches

Evolution

The Making Of Evolution Of Dove (I just found this “making of”, it looks like a bad copy but I can’t find a better version to use)

(note: cartoonist and television producer of “Producing ParkerStephanie Betts play the “pretty, but ordinary girl” in the ad)

Stephanie Betts‘s Kids Screen Summit bio:

“VP Kids Development, DHX Media

Stephanie Betts is responsible for managing, fostering and expanding the kids development slate for DHX Media, across the companyâ�™s three Canadian offices. Stephanieâ�™s expertise and focus is on building strong creatively-driven teams and series, which will appeal to domestic and international broadcasters, and mostly importantly kids! Prior to joining DHX Media, Stephanie worked at Breakthrough Films and Television for 6 years on award-winning series such as Atomic Betty, Miss BG, Captain Flamingo and Jimmy Two Shoes. She most recently developed and produced, My Big Big Friend and Producing Parker.”

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