“This is an opportunity. The entire world is watching and there is nothing on. So quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted].“ – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)
I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!
It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.
Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content”
– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.“