“This is an opportunity. The entire world is watching and there is nothing on. So quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted].“ – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)
It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.
So why are we guilty as charged?! What roles did we play in coaxing Howie? Well, you are in for a special treat! “Crimes/pranks” have never quite been captured like this, from the inception, to the coaxing, to the actual execution, and then the final we laughing our heads off all over a few short minutes! Have a watch of how we created this magical #videobomb moment right in our Fox LA Google+ Hangout!
“Everything I’ve ever been punished for, expelled for, hit for, is what I seem to get paid for and now I’m being distinguished for it, but the thing is the people who supported me are the people who love like, and those were few and far between, my family and my friends, but when I got into this business, what’s amazing is it’s such a group effort so any cameraman that I’ve ever worked with, any script writer that I’ve ever worked with, any producer, network executive or anything, they’ve all supported me and made this possible.
All I do really, and this is what Woody Allen says, is “I just show up.” 90% of success is just showing up and I’ve always done that from day one, from when my career started. I didn’t even have a career, I wasn’t pursuing a careers. I’m still not really pursuing a career. I’m not, I showed up at Yuk Yuks in April 1977 I showed up at Yuk Yuks because I don’t dance, and didn’t like going to discos and they’d opened a comedy club in Toronto and I showed up to see a show and I was fascinated […]“
I can’t speak more highly of Howie as great comedian and as a frank, blunt and honest person willing to talk about his own life challenges. And if you have time, also watch this insightful interview of Howie by Howard Stern which I watched to prepare my Google+ Hangout questions for Howie.
Concluding Thoughts about our Google+ magic
I’m a Google+ Hangout News Consultant and I’ve been using using Google+ Hangout since the beginning in July 2011 and Google+ Hangout On Air (G+ HOA) since its launch in September 2011. To me, G+ HOA is one of the most powerful new broadcasting tools available. But like in the world of cooking, even if you have a great knife, an awesome mixer, etc you still have to have great chefs and first rate ingredients to createmagic!
A traditional TV news show is one that talks to you. You learn about the news form the show. A One-Way Street.
An interactive TV news show is one that talks to you AND lets you talk back to it! A Two-Way Street!
Ground Breaking U_News@4
In the ground-breaking KOMU U_News@4 premiering today (Sept 12th) 4pm CST, Sarah Hill, an eight time Emmy award winning reporter, will use Google+ Hangout to co-host the show with people from around the world. Sarah‘s co-hosts will appear via G+ Hangout video in the studio on her 52 inch monitor!
Love Is In The Air, Everywhere I Look Around
For days before U_News@4 launches . Sarah‘s co-hosts from around the world have been spreading the word about the show. And showing their love and passion about U_News@4. Here are some sample video clips, articles and interview, and many many photos! Enjoy.
User-generated promotional videos from UK and Canada