Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

“This is an opportunity. The entire world is watching and there is nothing on. So  quickly, everyone pull together a design, a caption, the folks from Oreo were in the room, and we got something out in just a few minutes [kempton’s note: 360i was ready in only 5 mins after the power outage but waited for 5 more mins to confirm that people were safe before they tweeted].“ – Sarah Hofstetter, president of 360i (WSJ Video interview, Feb 4th, 2013)

I LOVE smart Ad campaign . I especially love one of them during the Sunday surprised/not-so-surprised Super Bowl Power #fail. Great job @Oreo with its Super Bowl Power Outage Twitter Ad campaign! As I was telling a prospective client recently, the best ads are often the ones, once you paid to initially get it made, you pay very little or nothing to get it spread because people are sharing it as content!

It was my pleasure the Monday morning after Superbowl to host an event to have an insightful chat with Kim Beasley and Trev Warth to specifically talk about the very successful Oreo’s “Power Out? No problem.” tweet campaign. Here is a video of our chat. See my reference notes below for more detailed research.

Oreo Super Bowl Power Outage Twitter Ad campaign – Chat & Analysis

References:

Official blog post post account by 360i: “How Oreo Won the Social Media Bowl with a Single Piece of Content”

– WSJ Video interview, Feb 4th, 2013: ” How Oreo Stole the Super Bowl Spotlight – A quick response from Oreo’s social media turned a timely tweet about the power outage into the brand’s most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits.“

– Oreo’s “Power Out? No problem.” tweet

– 360i Company site

– 360i leadership

– Cool tweet by Adam Kerj, Chief Creative Officer of 360i

Howie Mandel Videobomb Fox LA LIVE Newscast – Why I’m Guilty as an Accessory

Did you see the talented comedian Howie Mandel (@HowieMandel) #videobomb Fox LA LIVE Newscast on Jan 2nd, 2013?! That was an awesome moment! And we (a few friends and I) were guilty as charged in coaxing Howie to make his impromptu LIVE TV appearance! Here is the funny clip of Howie Mandel #videobomb Fox LA LIVE Newscast!

So why are we guilty as charged?! What roles did we play in coaxing Howie? Well, you are in for a special treat! “Crimes/pranks” have never quite been captured like this, from the inception, to the coaxing, to the actual execution, and then the final we laughing our heads off all over a few short minutes! Have a watch of how we created this magical #videobomb moment right in our Fox LA Google+ Hangout!

I just LOVE Howie in his quick witted spontaneity, you just can’t fake stuff like this. I first met and listened to Howie live when he came to the yearly Banff World Media Festival in 2011 to receive an award of distinction.

You can watch this very entertaining non-stop funny “In Conversation with: Award of Distinction Winner, Howie Mandel” (with transcript). Here is an excerpt,

“Everything I’ve ever been punished for, expelled for, hit for, is what I seem to get paid for and now I’m being distinguished for it, but the thing is the people who supported me are the people who love like, and those were few and far between, my family and my friends, but when I got into this business, what’s amazing is it’s such a group effort so any cameraman that I’ve ever worked with, any script writer that I’ve ever worked with, any producer, network executive or anything, they’ve all supported me and made this possible.

All I do really, and this is what Woody Allen says, is “I just show up.” 90% of success is just showing up and I’ve always done that from day one, from when my career started. I didn’t even have a career, I wasn’t pursuing a careers. I’m still not really pursuing a career. I’m not, I showed up at Yuk Yuks in April 1977 I showed up at Yuk Yuks because I don’t dance, and didn’t like going to discos and they’d opened a comedy club in Toronto and I showed up to see a show and I was fascinated […]“

I can’t speak more highly of Howie as great comedian and as a frank, blunt and honest person willing to talk about his own life challenges. And if you have time, also watch this insightful interview of Howie by Howard Stern which I watched to prepare my Google+ Hangout questions for Howie.

Concluding Thoughts about our Google+ magic

I’m a Google+ Hangout News Consultant and I’ve been using using Google+ Hangout since the beginning in July 2011 and Google+ Hangout On Air (G+ HOA) since its launch in September 2011. To me, G+ HOA is one of the most powerful new broadcasting tools available. But like in the world of cooking, even if you have a great knife, an awesome mixer, etc you still have to have great chefs and first rate ingredients to create magic!

And in our first 2013 Fox LA Google+ Hangout with Howie Mandel, that magic was created because our guest Howie rocked and we rocked! Who are we? We are our host Maria Quiban, and co-hosts Anthony Ramos, DeAno Jackson, Jimmy Louis, Kempton Lam (me), Kim Beasley, Matt Moore, Paul Roustan, Sheila B. DuBois, Stormy Henderson (screen thumbnail order from left to right).

note: This article is cross-posted by me at examiner.

KOMU U_News@4 premiers today (Sept 12th) 4pm CST – User-generated promos – Love Is In The Air, Everywhere I Look Around

A traditional TV news show is one that talks to you. You learn about the news form the show. A One-Way Street.

An interactive TV news show is one that talks to you AND lets you talk back to it! A Two-Way Street!

Ground Breaking U_News@4

In the ground-breaking KOMU U_News@4 premiering today (Sept 12th) 4pm CST, Sarah Hill, an eight time Emmy award winning reporter, will use Google+ Hangout to co-host the show with people from around the world. Sarah‘s co-hosts will appear via G+ Hangout video in the studio on her 52 inch monitor!

Love Is In The Air, Everywhere I Look Around

For days before U_News@4 launches . Sarah‘s co-hosts from around the world have been spreading the word about the show. And showing their love and passion about U_News@4. Here are some sample video clips, articles and interview, and many many photos! Enjoy.

User-generated promotional videos from UK and Canada

+Mike Downes presents U News from Kenilworth Castle KOMU TV Sarah Hill [via Mike Downes]

U_News@4 Sarah Hill, hangouts with Bill Shatner and Ricky Gervais

User-generated articles and video interview

Kim Beasley’s article, “Learn How To Broadcast A Newscast Via Google Hangout – Technorati TV”

Kempton Lam’s article and video interview, “Interview with Sarah Hill – KOMU-TV Google+ Hangouts and new interactive U_News@4 show”

User-generated promotional photos from around the world

In alphabetical order, the photo links: Al Navas – U Sign, Bruce Garber – U Sign, Bruce Garber – We’re Listening To “U” – promo, Chad LaFarge – U Sign, Dan Weil – U Sign, Haley Brueck – U Sign, Jen Reeves – U Sign, Joseph Puglisi – Bill promo, Kempton Lam – Sarah, Bill, Ricky U_News@4 promo, Kempton Lam – U Sign, Kim Beasley – U Sign, Laurent Jean Philippe Ravalec – U_News@4 Sarah on Moon promo, Laurent Jean Philippe Ravalec – U_News@4 TIME promo, Mike Downes – U_News from Kenilworth Castle promo, pio dal cin – U Sign, Robert Anderson – U Sign, Robert Redl – U Sign, Steve Oberman – U Sign.

(note: a few of the above Google+ links may have limited access, their photos are included below.)