ideas from Saatchi & Saatchi’s Kevin Roberts

Monday, 18 June, 2012

Saatchi & Saatchi‘s Kevin Roberts on Ideas as the Currency of the Future (speech delivered to Wharton students)

Saatchi & Saatchi CEO – Kevin Roberts – Manage Innovation

Kevin Roberts speech (CEO Worldwide Saatchi and Saatchi) – International University in Geneva

Kevin has sometimes used variations of the UBC neurologist Donald Calne quote (emphasis added),

The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.


Terence Winter, creator of Boardwalk Empire, one-on-one interview at #banff2012

Saturday, 16 June, 2012

Terence Winter, Creator, Writer, Exec producer of HBO hit series Boardwalk Empire

Here is my one-on-one interview with Terence Winter, creator, writer, executive producer of HBO hit series Boardwalk Empire. Also don’t forget to watch Terence’s masterclass (video) at Banff 2012.

Note: In the interview, Terence recommends Syd Field‘s classic “Screenplay: The Foundations of Screenwriting” (first published in 1979).

Here is the official Banff session description.

Boardwalk Empire – Masterclass with Terence Winter
A few short years after his tenure on The Sopranos ended, Terence Winter brought the gangster genre roaring back with Boardwalk Empire, a sweeping epic set in Prohibition-era Atlantic City. Along with Executive Producer Martin Scorsese, series Creator Winter deftly weaves fact and fiction to pull back the curtain on the worlds of both crime and politics. Join Winter as he discusses what it takes to create and produce an award-winning period drama.
What was the creative process of adapting an episodic series from a novel?
What are the challenges and limitations of integrating real-life figures with fictional characters?
What is it like collaborating with Martin Scorsese, one of the true masters of cinema?
What are the creative limitations and benefits to producing a period drama?”


Masterclass with Boardwalk Empire creator Terence Winter at #banff2012

Saturday, 16 June, 2012

Terence Winter, Creator, Writer, Exec producer of HBO hit series Boardwalk Empire

It was my great pleasure to attend the masterclass with Boardwalk Empire creator Terence Winter @ Banff 2012. Have a watch of the insightful masterclass with Terence. Also don’t forget to watch my one-on-one video interview with Terence.

From 2012 Banff’s session description:

Boardwalk Empire – Masterclass with Terence Winter
A few short years after his tenure on The Sopranos ended, Terence Winter brought the gangster genre roaring back with Boardwalk Empire, a sweeping epic set in Prohibition-era Atlantic City. Along with Executive Producer Martin Scorsese, series Creator Winter deftly weaves fact and fiction to pull back the curtain on the worlds of both crime and politics. Join Winter as he discusses what it takes to create and produce an award-winning period drama.

* What was the creative process of adapting an episodic series from a novel?
* What are the challenges and limitations of integrating real-life figures with fictional characters?
* What is it like collaborating with Martin Scorsese, one of the true masters of cinema?
* What are the creative limitations and benefits to producing a period drama?”


Help Name KRNV’s Webcast

Friday, 8 June, 2012

I fired up my creative engine, greased my design fingers, and even turned on my magical camera to create a few submissions to try to help +Melissa Carlson name KRNV’s new webcast. Check out my video and design pix.

Kempton’s Trying to help Melissa name KRNV’s Webcast

OK, you actually don’t need graphics (even I’ve a few :), you definitely don’t need a video (even I love mine :), all you need is a better name in words! Give it a try, it is good fun and you can win some prizes!

Here is Melissa‘s “Help Name Our Webcast!

P.S. One of my current ideas that I like best so far.

Lovemark0 - G+ News in 4D

P.S. Did I tell you I love working with Melissa and other participants like myself in the Google+ Hangout. You see, the first show is 9/10/12 (in three months!) and I am already calling it my Lovemark!


Do Hello Kitty and SpongeBob create instant Lovemarks for Heinz?

Monday, 5 March, 2012

Heinz Hello Kitty

Hello Kitty and SpongeBob are loved by many and easily qualified as Lovemarks. Now, I am curious of the commercial benefits of licensing the images of Hello Kitty and SpongeBob to put on pasta products. May be all Heinz wants is to put their late coming products stand out a little from a large field of competitors and that benefit alone is worth the price of the licensing fees. What do you think?

Are Hello Kitty and SpongeBob creating instant Lovemarks for Heinz?

Heinz Sponge Bob


Sadly @googlenexus challenge shows Google Galaxy Nexus has Logic but lacks LOVE in its DNA – Challenge #1 solution explained

Sunday, 13 November, 2011

Androids' message

Because I am looking to buy a new phone, I was initially excited by the @googlenexus challenge: 10 chances in 10 days to win a Galaxy Nexus and even retweeted it. [HT MS] I thought it was a cool way to generate buzz for the new Galaxy Nexus. But then my excitement quickly faded once I saw and then struggled for hours with challenge #1 (see above message). Which lead me to think about the problem with this promotional challenge #1. See later this post for my challenge #1 solution explanation.

Logic or Love?

In the Galaxy Nexus Oct 19th launch video, a presenter wondered out loud and wished that Galaxy Nexus is more LOVED! Unfortunately @googlenexus challenge #1 clearly showed, to me, Google Galaxy Nexus has Logic but lacks LOVE in DNA. How so?

If Galaxy Nexus is to be loved, it can’t just cater to the geeks (or super geeks)! Should a promotional campaign be enjoyable and solvable by your average Grace & Gary? Or should the challenged be fun and solvable only by super geeks? To be honest, who the heck had any idea what the beep this picture mean? I was pissed off enough that I tweeted with the #fail tag and used “stupid” to describe 99.9% of us fans,

Is @googlenexus too smart for its own good? Why make its first #GalaxyNexus Challenge so hard that 99.99% of its fans look stupid? #fail

Hey @googlenexus We are just happy fans trying to have fun & win a $500 #GalaxyNexus phone right? This is not a job app for #google ? #fail

You see, the challenge was hard enough that Google had to post a hint! Given the hint, I looked up the Flag semaphore and soon realized there can be many combinatorial variations and one can’t really solve the problem easily without spending a ton of time or even writing a computer program!

One such non sensible interpretations of the symbols I came up with is,

(1,2) to indicate number, then “689 944” then (1,3) to indicate letters, then “PICO ALIE CHILAM

Challenge #1 solution explained

What I managed to do was only to verify someone’s answer! For beep sake, the challenge shouldn’t be this hard that it frustrated 99.9% of people who tried to give it a shot!

#GalaxyNexus is well-traveled, coming to @googlenexus from What did J Cook call Hawaii

Process to verify solution:

Converting pictures to Symbols (from left to right)

(note: top flag is the position 1, then clockwise count from 2 to 8 to convert all flag positions)

Symbol #1 (1,2,3,5,6,6,7,8); Symbol #2 (1,1,5,5,6,8); Symbol #3 (1,3)

Symbol #4 (1,5,6,7,7,8,8,8); Symbol #5 (2,2,5,5,6,6,6,8); Symbol #6 (2,3,5,5,6,6,6,6,6,7,8,8)

Verification

What did J Cook call Hawaii

WHAT – W (2,3) H (6,7) A (5,6) T (8,1) [Sources of confusions: (5,6) can also stand for the number 1, also (1,2) can also stand for an instruction for "Numerals"]

DID – D (5,1) I (6,8) D (5,1) [Sources of confusions: All these combinations can also stand for numbers.]

J (1,3)  [Source of confusion: This time, (1,3) also stand to indication coming are Letters!]

COOK (  (5,8) (7,8) (7,8) (1,6) )

CALL ( (5,8) (5,6) (6,2) (6,2) )

HAIWAII ( (6,7) (5,6) (2,3) (5,6) (6,8) (6,8) )

Challenge #2 – Any more love?

Well, challenge #2 has now been posted,

* “Challenge 2: Make something geeky & edible. Include #deliciousness & @googlenexus in your submission

* “Challenge 2 entries evaluated on creativity, originality & use of humor. Rules: http://goo.gl/5dpAK. Can’t wait to see what you concoct!

At least contestants will be judged on their “creativity, originality & use of humor” but the challenge itself stills want entries to be “geeky“!

iPhone vs. Google Nexus

I think it is safe to say iPhone is loved my many people. People don’t LOVE things logically! And I just can’t imagine Apple will be insane enough to try a contest like challenge #1. Sadly, the @googlenexus challenge #1 shows Google Galaxy Nexus seems to be unable or unwilling to broaden its appeal to the general public. If you are not a geek (actually they mean super geek), we are not interested in catering to you or have you interested in our new phone!

It is hard to inject LOVE into Google’s DNA when it is so much built on logic and calculations.


Kevin Roberts, CEO worldwide Saatchi & Saatchi keynotes nextMEDIA Toronto 2011

Thursday, 11 August, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

I’ve been reading Kevin Roberts‘s ideas for years and even created Kevin’s Wikipedia page. So it is wonderful to see Kevin is coming to Canada to share his insights. The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release. If you are in Toronto during that time, register to attend.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown tolove.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”


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