TV as a business – 2020 Vision

2020-Vision pix 01 - Gary Carter, COO, FremantleMedia

I’ve attended the last six consecutive annual Banff World TV/Media Festival as a project pitcher, reporter and also to keep track of the lastest advance in ideas and technologies. So I don’t watch TV passively. I try to watch TV as a money making business.

2020-Vision pix 02 - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

My insightful blog friend Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, who is featured in the 2020 Vision documentary series, was kind to share the doc series in his article “2020Vision“. And it is always wonderful to watch the most insightful Gary Carter, COO, FrementleMedia (who I had the pleasure to hear and met in person twice at Banff).

I’ve gathered here the six-part doc with info for you to watch. Check out the Think TV 2020 Vision site for more info.

Episode 1: “In the first episode of our six-part documentary series on the “Future of TV” our visionaries discuss how television viewing is migrating across multiple screens.

Episode 2: “In the second episode of our six-part documentary series on the “Future of TV” we investigate the power of audiences and the impact they are having on broadcasters and advertisers.

Episode 3 of our documentary series on the “Future of TV” investigates how 3D and other technologies are transforming the viewing experience and what this means for advertisers.

In Episode 4, we look at how changes to the television platform are creating new opportunities for advertisers to grow deeper relationships with consumers.

Episode five of our documentary series on the “Future of TV” looks at future programming trends and the impact on audiences and brands.

In our sixth and final episode in this Series, our experts predict what the television viewing experience might look like in the year 2020.

Series introduction

“2020 Vision: Future of TV is an industry initiative dedicated to exploring how television will evolve over the next ten years.

To kick start the conversation, we’ve commissioned a six-part documentary series seeking the opinions of industry experts and pioneers exploring the future of the television platform.

The films provide unprecedented access to business leaders, industry visionaries and production pioneers from Australia and around the world.

The webisodes investigate the evolution of television and how this will impact audiences and advertisers in the future:

· How technology is changing the way we interact and engage with TV
· The power of the audience
· Future programming trends
· The impact of the changing landscape on advertisers
· What will TV look like in 2020?”

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