First of all, let me share some of my mostly wonderful sisomo (SIght, SOund and MOtion) experiences with you. (Note: some of these are Lexus ads that you *want* to watch. They are that good.) I used “mostly” because I love these video clips (click on Video),
- Lexus IS Mosaic (Oh, this is so much fun. Watch carefully what S&S is doing. And they are so great here – from ideas to planning to execution, looks flawless to me from the outside.)
- The Science of Desire – Chocolate (a mini doc about Chocolate) [Note: By the way, Calgary has an award winning Belgium chocolatier in Bernard Callebaut!]
- The Science of Desire – Champagne (a mini doc about Champagne)
- The Future With Screen (a ton of cool ideas here)
and I just don’t like (ok, hate. sorry, not my cup of tea) these two entries (judge for yourself)
- Folgers Happy Mornings
- Toyota Yaris Breadstick
As you probably know by now, I am a big fan of Kevin Roberts and his Lovemarks ideas. Having said that, Sisomo is a newly defined word. It is not quite near as “articulated” or may be “well-formed” as Lovemarks as an idea/concept yet. I used “yet” because I hate to under-estimate the “Kevin magic” factor. :) And the fact that I am also seeing improvements in the new sisomo compare to the sisomo I saw a few months ago. So there may still be some hope. Plus I haven’t finished exploring sisomo yet.
To keep things grounded in good analysis, take a look of University of Pennsylvania linguist Benjamin Zimmer’s insightful blog entry (with many good references) “Does sisomo have sisomomentum?” I think Benjamin is much more pessimistic in the future of sisomo than me. I am sure I will post some more about Sisomo and Lovemarks later.