Kevin Roberts, CEO worldwide Saatchi & Saatchi keynotes nextMEDIA Toronto 2011

Thursday, 11 August, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

I’ve been reading Kevin Roberts‘s ideas for years and even created Kevin’s Wikipedia page. So it is wonderful to see Kevin is coming to Canada to share his insights. The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release. If you are in Toronto during that time, register to attend.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown tolove.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”


Attend 2010 Banff World Television Festival

Tuesday, 9 February, 2010

Banff World Television Festival

Since I first attended Banff World Television Festival (bwtvf) as a CTV Fellow in 2006, I have reported on Banff and NextMEDIA conferences every year since. I was thrilled to attend Banff and report on CTV Flashpoint, ran into Brett Wilson & Sarah McLachlan and interviewed Brett, interviewed Ron Moore (Battlestar Galactica), watched Doug Ellin (Entourage), and interviewed David Hoselton (House).

Every year, I eagerly await announcements of exciting events or speakers that will lead me to block off my time and decide I will attend bwtvf and NextMEDIA conferences. OK, I know it is a short drive from Calgary to Banff, but I don’t want to report simply because I have to. I want to attend and report because I LOVE to!

Well, for 2010, because of one man, I am again going to attend and report from Banff World Television Festival with the most excitement and eagerness because I just LOVE Ricky Gervais and consider Ricky one of the most talented comic mind and producer/creator of shows in our time.

If you are remotely connected in the entertainment business, find time to attend 2010 Banff World Television Festival and you will learn a lot, plus you get to meet Ricky. Here is the press release from Banff about Ricky.

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Ricky Gervais to be Awarded Sir Peter Ustinov Comedy Award at BANFF / nextMEDIA 2010 – British comedian and recent Golden Globe host to participate in tell-all interview about his career and success

February 8, 2010, 9:10 pm

Banff, AB – The Banff World Television Festival and nextMEDIA are delighted to announce that Ricky Gervais will be presented with the Sir Peter Ustinov Comedy Award, at this year’s event taking place June 13-16 at the Banff Springs Hotel in Banff, Alberta. The award acknowledges outstanding comedic performances – prominent comedic actors who have received this prestigious award include John Cleese, Bob Newhart and Kelsey Grammer.

In addition to being recognized for comedic excellence, Gervais will also chart his career and success to date, in an interview, which delegates can attend.

Over a 10-year period Ricky Gervais has become the most influential British comedian since Charlie Chaplin. He is an award-winning stand up and his tour ‘FAME’ became the fastest selling UK stand up show in history, selling an untouchable 100,000 tickets in 9 minutes.

Named one of the 100 Most Influential People In The World by Time Magazine, one place behind Nelson Mandela, Ricky has also won two Emmys and three Golden Globes. ‘The Office’ is the most successful British comedy of all time being shown in over 90 countries with seven remakes.

This is probably the greatest honour of my career. Only the Nobel Peace Prize can top this, but I will only accept that in person if the ceremony is held somewhere as beautiful as Banff. I think they Fedex, luckily,” says Ricky.

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