Apple Latest PR Disaster – Final Cut Pro X is Not a Professional Application
July 2nd update: New article, “Business Strategy: Apple, with its Final Cut Pro X, lets Adobe & Avid refight their Battles of Waterloo #fail”
It is puzzling and amazing to see Apple seems to have created a massive PR disaster for itself and there is even a group of professional Final Cut Pro users created a petition – “Final Cut Pro X is Not a Professional Application”. And according to AppleInsider report, “Dissatisfied Final Cut Pro X customers receive refunds from Apple“.
* CNNMoney, “600 filmmakers sign complaint about Final Cut Pro X”
* ZDNet, “What does Final Cut Pro X teach enterprise vendors?”
* WaPo, “Apple Final Cut Pro X: 600 filmmakers say nothing ‘pro’ about it”
* SlashFilm, “Final Cut Pro X: Did Apple Just Walk Away From the Professional Video Editing Market?”
* CNet, “Petition seeks to bring back old Final Cut Pro“
If shows again even Apple (a Lovemark to many people, not to me anymore since July 2010) isn’t immune to complains from seriously unhappy customers if it doesn’t deliver the goods as expected.