ScrewYouApple – Indiegogo Funding Campaign

Saturday, 16 March, 2013

ScrewYouApple - official Project Pix

Please support my  Indiegogo Funding Campaign for my second documentary “ScrewYouApple”!

ScrewYouApple – Indiegogo fund raising promo

Documentary ScrewYouApple – Director’s Summary

ScrewYouApple is a tiny Pentalobe screw-inspired film of action that plans to formally ask Apple to stop screwing customers & Think Different again! ScrewYouApple will explore Apple’s multi-billion dollar cash-generating machine (possibly including the powerful App store) and also document my journey to formally ask Apple to stop screwing customers and get Apple to return to the inspiring ideals set out in Apple’s iconic Think Different “The Crazy Ones” Ad campaign. In a creative manner for a documentary, I intend to use a Shareholder Proposal as defined by the US Securities Exchange Act of 1934 (specifically Rule 14a-8) to formally ask Apple to Think Different again!

Please support the making of ScrewYouApple by choosing a perk on the right of the screen to join us on this epic journey, to try to change the world for the better.

(NOTE: If you are in China & unable to access YouTube video link, please try

ScrewYouApple – Director’s Statement

If the 1989 documentary “Roger & Me” could be simplistically summed up as a film about director Michael Moore pursuing General Motor CEO Roger Smith to confront him about GM’s harm to Flint, Michigan, then may be ScrewYouApple could also be simplistically summed up as a feature-length documentary about crowd funders & supporters of ScrewYouApple combining our voices to try toformally ask Apple senior executives and shareholders to stop screwing customers and to Think Different again.

The creative spark for ScrewYouApple came from the tiny Pentalobe screws inside a MacBook Pro (see picture). I wondered what design/engineering purposes would the five-pointed Pentalobe screws have in serving Apple or its customers? After doing some research (CNet & iFixit), I learned the tamper-resistant Pentalobe screws (now used in wide range of Apple devices including iPhones) are there to stop customers from performing simple upgrades/repairs like replacing a battery, etc (in a sense to “screw” the customers) so that Apple can make more money. These tiny screws can be viewed as tips of Apple icebergs floating on top a sea change.

Pentalobe Screw Y✿u Apple

With your support, ScrewYouApple will explore the Apple’s multi-billion cash-generating machine (possibly including the powerful App store) and also document my journey toformally ask Apple to stop screwing us (one possible question: stop the use of Pentalobe screws) and get Apple to Think Different again (returning to the inspiring ideals set out in “The Crazy Ones“). (more about “formally ask” in Q&A #2)

Specifically, ScrewYouApple will include a look at the changes/evolution happening in Apple from the 1997 Think Different days to the 2013 Apple of today holding billions of cash. And to reach out to “screwed” Apple customers/former fans to hear and collect some of their stories. By makingScrewYouApple a crowd-supported feature-length documentary, the film aims to transform our singular voices into something loud and clear enough for Apple to notice. The making of ScrewYouApple can be viewed as an example of Marshall McLuhan’s famous quote, “The Medium is the Message.” (more details in Q&A #3)

Please support the making of ScrewYouApple by choosing a perk on the right to join us on this epic journey, to try to change the world for the better. The film’s current target completion date will depend on when I can “formally ask” Apple but you will receive many updates and video clips to watch from me along our epic journey if the fixed-funding campaign goal is met by the deadline!

Thanks for your support in making this film possible,

Kempton Lam (director & producer)

P.S. I don’t hate Apple. In fact, you may be surprised by Q&A #1.

Kempton’s filmography

Leung Kwok-hung (nickname “Long Hair”)

In 2004, Kempton single-handedly directed, produced, shot, and edited his documentary directorial debut “Long Hair Revolution“. The 71 minutes Long Hair Revolution is a film about the then newly elected Hong Kong legislator Leung Kwok-hung (nickname “Long Hair”), a Che Guevara t-shirt wearing rebel/activist. In 2005, Long Hair Revolution world premiered at the Calgary International Film Festival.

In 2009, Long Hair Revolution was acquired by the Canadian government’s “Library and Archives Canada” permanent collection where it “collects and preserves Canada’s documentary heritage, and makes it accessible to all Canadians.

“Long Hair Revolution” (長毛革命) selected to be part of Library and Archives Canada collection

Questions & Answers

Q1) Do you hate Apple? Have you ever bought any Apple products? Read the rest of this entry »

Scuff marked iPhone 5 deceptively promo as “finely crafted watch” precision?

Monday, 24 September, 2012

precision you'd expect from a finely crafted watch

iPhone 5 was launched yesterday to the usual Apple products launch frenzy. But already, there have been many iPhone 5 users reported they are having scuff marks right out of the box (brand new).

First of all, I will set the stage by laying out what Apple has claimed in its online marketing and promotional material. And then I will write about one particular Canadian user’s iPhone 5 experiences and what happened to him once he found the “scuff marks” problem and reported it. (note: see set of five scuff marked iPhone 5 photos here plus also posted at end of article) And then I will talk about cases of other users reporting similar problems. At the end, while I am NOT a lawyer I will briefly draw the readers’ attention to Competition Bureau Canada’s online resource “False or Misleading Representations and Deceptive Marketing Practices Under the Competition Act” in case they find they need some help to decide if the Competition Bureau can help.

Apple’s marketing and promotional claims

It is important to note that in Apple’s marketing and promotional page (design) for iPhone 5, Apple is claiming and advertising (emphasis),

“iPhone 5 is made with a level of precision you’d expect from a finely crafted watch – not a smartphone.”

You see, potential iPhone 5 buyers are actually told NOT to expect the level of precision of a smartphone but the of a finely crafted watch! I don’t know about you, but I have yet Read the rest of this entry »

Patent Wars Are “Pain in the Ass,” Says Apple CEO Tim Cook (Video)

Tuesday, 29 May, 2012

Setting aside my love/hate of Apple, have a watch of Apple CEO Tim Cook at AllThingsD.

Kara Swisher asks about the patent wars (video). “Is it a problem for innovation?”

Cook says “Well, it is a pain in the ass. Is it a problem for innovation?” Then Cook thought and waited for 7 long seconds before continuing, “From our point of view, it is important for Apple not be the developer for the world,”Do you think Tim Cook is right or he overstates Apple’s case?

RETRACTION re Apple Factory story – This American Life

Saturday, 17 March, 2012

RETRACTION re Apple Factory story (This American Life, streaming + free mp3) – Worth a listen by Apple fans/foes, journalists, and aspiring journalists.

*** Before I listen to the show ***

As a journalist, I aspire to be the best I can be. No more, no less. I just hope to have the moral fiber to admit to my own past/present/future mistakes & apologize fully when the times come. At this moment, I feel the pain of Ira Glass and his colleagues.

*** After I listen to the show ***

First of all, I appreciate Ira‘s honesty and accept his apology. Secondly, after listening to Mike Daisey‘s second interview/chat with Ira re his fabricated Apple Factory story, I can no longer trust his words. Mike famously said,

“I think you can trust my word[s] in the context of the theatre.”

Huh, “in the context of the theatre”? What about things he said on TV with news media like CNBC, etc. What the heck? Was Mike serious or was he really thinking we couldn’t tell the difference between lies and truths? Under the Wikipedia journalistic scandal entry, I recognize and have followed the stories of Jayson Blair and Stephen Glass. I am wondering under what category should Mike Daisey‘s name be placed? May be under a lesson about ethics and integrity for journalists and aspiring journalists.

Update: WaPo, “Performer Mike Daisey scrubs his monologue about Apple and sticks to the facts after criticism” (emphasis added)

“Daisey portrayed his work as fact during a media blitz to promote his critically acclaimed show, and he misled dozens of news and entertainment outlets, including the popular public radio show “This American Life,” The Associated Press, The New York Times, MSNBC and HBO’s “Real Time with Bill Maher.” Read the rest of this entry »

Sadly @googlenexus challenge shows Google Galaxy Nexus has Logic but lacks LOVE in its DNA – Challenge #1 solution explained

Sunday, 13 November, 2011

Androids' message

Because I am looking to buy a new phone, I was initially excited by the @googlenexus challenge: 10 chances in 10 days to win a Galaxy Nexus and even retweeted it. [HT MS] I thought it was a cool way to generate buzz for the new Galaxy Nexus. But then my excitement quickly faded once I saw and then struggled for hours with challenge #1 (see above message). Which lead me to think about the problem with this promotional challenge #1. See later this post for my challenge #1 solution explanation.

Logic or Love?

In the Galaxy Nexus Oct 19th launch video, a presenter wondered out loud and wished that Galaxy Nexus is more LOVED! Unfortunately @googlenexus challenge #1 clearly showed, to me, Google Galaxy Nexus has Logic but lacks LOVE in DNA. How so?

If Galaxy Nexus is to be loved, it can’t just cater to the geeks (or super geeks)! Should a promotional campaign be enjoyable and solvable by your average Grace & Gary? Or should the challenged be fun and solvable only by super geeks? To be honest, who the heck had any idea what the beep this picture mean? I was pissed off enough that I tweeted with the #fail tag and used “stupid” to describe 99.9% of us fans,

Is @googlenexus too smart for its own good? Why make its first #GalaxyNexus Challenge so hard that 99.99% of its fans look stupid? #fail

Hey @googlenexus We are just happy fans trying to have fun & win a $500 #GalaxyNexus phone right? This is not a job app for #google ? #fail

You see, the challenge was hard enough that Google had to post a hint! Given the hint, I looked up the Flag semaphore and soon realized there can be many combinatorial variations and one can’t really solve the problem easily without spending a ton of time or even writing a computer program!

One such non sensible interpretations of the symbols I came up with is,

(1,2) to indicate number, then “689 944” then (1,3) to indicate letters, then “PICO ALIE CHILAM

Challenge #1 solution explained

What I managed to do was only to verify someone’s answer! For beep sake, the challenge shouldn’t be this hard that it frustrated 99.9% of people who tried to give it a shot!

#GalaxyNexus is well-traveled, coming to @googlenexus from What did J Cook call Hawaii

Process to verify solution:

Converting pictures to Symbols (from left to right)

(note: top flag is the position 1, then clockwise count from 2 to 8 to convert all flag positions)

Symbol #1 (1,2,3,5,6,6,7,8); Symbol #2 (1,1,5,5,6,8); Symbol #3 (1,3)

Symbol #4 (1,5,6,7,7,8,8,8); Symbol #5 (2,2,5,5,6,6,6,8); Symbol #6 (2,3,5,5,6,6,6,6,6,7,8,8)


What did J Cook call Hawaii

WHAT – W (2,3) H (6,7) A (5,6) T (8,1) [Sources of confusions: (5,6) can also stand for the number 1, also (1,2) can also stand for an instruction for “Numerals”]

DID – D (5,1) I (6,8) D (5,1) [Sources of confusions: All these combinations can also stand for numbers.]

J (1,3)  [Source of confusion: This time, (1,3) also stand to indication coming are Letters!]

COOK (  (5,8) (7,8) (7,8) (1,6) )

CALL ( (5,8) (5,6) (6,2) (6,2) )

HAIWAII ( (6,7) (5,6) (2,3) (5,6) (6,8) (6,8) )

Challenge #2 – Any more love?

Well, challenge #2 has now been posted,

* “Challenge 2: Make something geeky & edible. Include #deliciousness & @googlenexus in your submission

* “Challenge 2 entries evaluated on creativity, originality & use of humor. Rules: Can’t wait to see what you concoct!

At least contestants will be judged on their “creativity, originality & use of humor” but the challenge itself stills want entries to be “geeky“!

iPhone vs. Google Nexus

I think it is safe to say iPhone is loved my many people. People don’t LOVE things logically! And I just can’t imagine Apple will be insane enough to try a contest like challenge #1. Sadly, the @googlenexus challenge #1 shows Google Galaxy Nexus seems to be unable or unwilling to broaden its appeal to the general public. If you are not a geek (actually they mean super geek), we are not interested in catering to you or have you interested in our new phone!

It is hard to inject LOVE into Google’s DNA when it is so much built on logic and calculations.

Drive Different – How Steve Jobs Legally Drove Without a License Plate

Thursday, 27 October, 2011

Mystery solved - Here's how Steve Jobs drove without licence plates

Love this Steve Jobs drove without License Plate story for a Friday. See CA DMV law section 4456 (c) (1) &(2) at the bottom of the page.

Drive/Think Different

See also my Steve Jobs biography review/”best of” series.

HT these articles which gave partial answers (without the legal reference).

Steve Jobs biography review/”best of” – Think Different, Jobs as iCEO

Wednesday, 26 October, 2011

I am adding “Chapter 26 Think Different, Jobs as iCEO” to my Steve Jobs biography review/”best of” series.

Think Different has a very special place in my heart. I wrote this many years ago,

“Here’s to the crazy ones”,
a timeless Apple Computer advertisement that showcases
the core DNA of ideas Revolutionaries.
We aspire to Think Different

This chapter now completes my knowledge of the back story re the creation of the Think Different campaign. For this alone is probably worth the price of the book for me as I’ve spent many hours (without success) to find out the info in this chapter.

See is my personal “best of” in the “Think Different, Jobs as iCEO” chapter (click to read the high res capture).

Steve Jobs biography review/best of - Pix 03 - Think Different

To me, this excerpt in the Think Different chapter is very telling in Jobs’ thinking (emphasis added),

Jobs couldn’t decide whether to use the version with his voice or to stick with Dreyfuss. […] When morning came, Jobs called and told them to use the Dreyfuss version. “If we use my voice, when people find out they will say it’s about me,” he told Clow. “It’s not. It’s about Apple.”

Steve Jobs narrates The Crazy Ones

Richard Dreyfuss narrates The Crazy Ones

Walter Isaacson talks about “The Leadership of Steve Jobs


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