Sadly @googlenexus challenge shows Google Galaxy Nexus has Logic but lacks LOVE in its DNA – Challenge #1 solution explained

Androids' message

Because I am looking to buy a new phone, I was initially excited by the @googlenexus challenge: 10 chances in 10 days to win a Galaxy Nexus and even retweeted it. [HT MS] I thought it was a cool way to generate buzz for the new Galaxy Nexus. But then my excitement quickly faded once I saw and then struggled for hours with challenge #1 (see above message). Which lead me to think about the problem with this promotional challenge #1. See later this post for my challenge #1 solution explanation.

Logic or Love?

In the Galaxy Nexus Oct 19th launch video, a presenter wondered out loud and wished that Galaxy Nexus is more LOVED! Unfortunately @googlenexus challenge #1 clearly showed, to me, Google Galaxy Nexus has Logic but lacks LOVE in DNA. How so?

If Galaxy Nexus is to be loved, it can’t just cater to the geeks (or super geeks)! Should a promotional campaign be enjoyable and solvable by your average Grace & Gary? Or should the challenged be fun and solvable only by super geeks? To be honest, who the heck had any idea what the beep this picture mean? I was pissed off enough that I tweeted with the #fail tag and used “stupid” to describe 99.9% of us fans,

Is @googlenexus too smart for its own good? Why make its first #GalaxyNexus Challenge so hard that 99.99% of its fans look stupid? #fail

Hey @googlenexus We are just happy fans trying to have fun & win a $500 #GalaxyNexus phone right? This is not a job app for #google ? #fail

You see, the challenge was hard enough that Google had to post a hint! Given the hint, I looked up the Flag semaphore and soon realized there can be many combinatorial variations and one can’t really solve the problem easily without spending a ton of time or even writing a computer program!

One such non sensible interpretations of the symbols I came up with is,

(1,2) to indicate number, then “689 944” then (1,3) to indicate letters, then “PICO ALIE CHILAM

Challenge #1 solution explained

What I managed to do was only to verify someone’s answer! For beep sake, the challenge shouldn’t be this hard that it frustrated 99.9% of people who tried to give it a shot!

#GalaxyNexus is well-traveled, coming to @googlenexus from What did J Cook call Hawaii

Process to verify solution:

Converting pictures to Symbols (from left to right)

(note: top flag is the position 1, then clockwise count from 2 to 8 to convert all flag positions)

Symbol #1 (1,2,3,5,6,6,7,8); Symbol #2 (1,1,5,5,6,8); Symbol #3 (1,3)

Symbol #4 (1,5,6,7,7,8,8,8); Symbol #5 (2,2,5,5,6,6,6,8); Symbol #6 (2,3,5,5,6,6,6,6,6,7,8,8)

Verification

What did J Cook call Hawaii

WHAT – W (2,3) H (6,7) A (5,6) T (8,1) [Sources of confusions: (5,6) can also stand for the number 1, also (1,2) can also stand for an instruction for “Numerals”]

DID – D (5,1) I (6,8) D (5,1) [Sources of confusions: All these combinations can also stand for numbers.]

J (1,3)  [Source of confusion: This time, (1,3) also stand to indication coming are Letters!]

COOK (  (5,8) (7,8) (7,8) (1,6) )

CALL ( (5,8) (5,6) (6,2) (6,2) )

HAIWAII ( (6,7) (5,6) (2,3) (5,6) (6,8) (6,8) )

Challenge #2 – Any more love?

Well, challenge #2 has now been posted,

* “Challenge 2: Make something geeky & edible. Include #deliciousness & @googlenexus in your submission

* “Challenge 2 entries evaluated on creativity, originality & use of humor. Rules: http://goo.gl/5dpAK. Can’t wait to see what you concoct!

At least contestants will be judged on their “creativity, originality & use of humor” but the challenge itself stills want entries to be “geeky“!

iPhone vs. Google Nexus

I think it is safe to say iPhone is loved my many people. People don’t LOVE things logically! And I just can’t imagine Apple will be insane enough to try a contest like challenge #1. Sadly, the @googlenexus challenge #1 shows Google Galaxy Nexus seems to be unable or unwilling to broaden its appeal to the general public. If you are not a geek (actually they mean super geek), we are not interested in catering to you or have you interested in our new phone!

It is hard to inject LOVE into Google’s DNA when it is so much built on logic and calculations.

3 Responses to Sadly @googlenexus challenge shows Google Galaxy Nexus has Logic but lacks LOVE in its DNA – Challenge #1 solution explained

  1. 1111 says:

    THE SANDWICH ISLANDS was the answer. Maybe you should get an iPhone then if you don’t already LOVE Google. They’ve done these types of challenges already with the Nexus S, and everyone has a chance to win. They may have super hard challenges, but at least it makes you think. Shouldn’t thinking be more encouraged nowadays? Like you mentioned they also have creative challenges like Challenge #2. They’ll probably even do a random selection from tweets in another challenge like they did last year.

  2. kempton says:

    My point is who are their target customers? Everyone or geeks or super geeks? Whether their promo campaign should match and target their majority of customers.

    A phone that wants to be loved can’t and shouldn’t really have promo campaign that makes potential fans feel too stupid.

    P.S. I call myself a geek and once they posted the hint, the idea of writing a program to list all possible word combinations did come to my mind. But my business mind automatically went into overdrive to try to analyze and think about the implication of challenge #1 and wrote this article instead of writing the computer program.

  3. Noneya says:

    Who are the target customers of the device, or the target of the contest?

    For the device I would say it is the tech-savvy, geeky crowd. That is the whole point of the Nexus series; to have a high-end, reference model, that is geared towards power users and developers.

    The contest, lo and behold, targets mostly the same groups, but with a nod to cell phone fans that may not be as “geeky”.

    No this contest and device are NOT targeted at my mom and no she would never buy it even if it was marketed to her. Google seems to know exactly what they are doing, even if you don’t.

    [editor note: personal attack removed at the end of this comment.]

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