Apple iPhone 4 PR messages – How Steve Jobs turned a finger spot into a death grip

Anyone interested in damage control or PR spinning should watch Steve Jobs’ press conference last Friday. Steve managed to turn an iPhone design flaw into something worthy of global attention and chances to plug Apple and iPhone 4. Too bad it didn’t work for me (Apple: removed from “Admired Companies”/Lovemarks list).

Unfortunately, as this fortune reporter wrote in “How Steve Jobs turned a finger spot into a death grip” (emphasis added),

At the Apple (AAPL) press event on Friday, somehow, right in front of a crowd of journalists (depicted at the end of the Taiwanese video below), the ‘finger spot’ that cut signal somehow turned into a more universal ‘death grip’ which also cuts signal but in just about every mobile device ever made.

More stories:

* “Here’s Your Free Case, Jerk – Apple’s condescending iPhone 4 press conference“, Slate.com

* RIM to Apple: we don’t have your antenna problem – BlackBerry doesn’t need an insulating case, RIM notes, TorStar

* Handset world: Don’t speak for us, Steve Jobs, cNet

* RIM to Apple: Bull, cNet

* Official statement from RIM [via blogs.blackberry.com] (emphasis added),

“Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage.

One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.”

– Mike Lazaridis and Jim Balsillie

* “iPhone rivals call out Steve Jobs“, LA Times

It is so unfortunate that Apple, instead of doing the right thing and admit to its design flaw and fix the problem, it tried to claim other cell phone manufactures have the same problem which is not true because they don’t have an easily accessible single point of failure (where users can easily touch and drop calls at some areas).

P.S. Here is a Fast Company article talking about Steve Jobs’ presentation techniques “Learn Steve Jobs’ Presentation Techniques From iPhone 4 Conference“.

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