Apple: removed from “Admired Companies”/Lovemarks list

Sadly, I am removing Apple from my “Admired Companies”/Lovemarks list. I may still consider buying Apple products in the future but Apple is no longer on my “Admired Companies”/Lovemarks list list and it is definitely not a Lovemark to me anymore.

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Removing Apple from list of Admired companies/Lovemarks

Watching Apple’s actions in the recent months (including its app store approval “policies” (note: reversing that one wrong decision didn’t make the fundamental problem go away) and licensing terms “iPhone developer EULA turns programmers into serfs” and “All Your Apps Are Belong to Apple: The iPhone Developer Program License Agreement“), and the final straw of Steve Jobs’ iPhone 4 press conference last Friday (16, July, 2010), I have removed Apple from my list of admired companies (or Lovemarks).

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July 25 update: An insightful piece from Guardian “If Apple wants to be a major player it needs to start behaving like one – The iPhone 4 debacle reveals how much Apple has to learn about life at the top”.

One Response to Apple: removed from “Admired Companies”/Lovemarks list

  1. […] Apple iPad dilemma Last Friday, I finally went out to buy an Apple iPad despite my stated reservations about Apple. A friend and I both originally had reservations about missing features in the iPad (e.g. not […]

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