Sadly, I am removing Apple from my “Admired Companies”/Lovemarks list. I may still consider buying Apple products in the future but Apple is no longer on my “Admired Companies”/Lovemarks list list and it is definitely not a Lovemark to me anymore.
Removing Apple from list of Admired companies/Lovemarks
Watching Apple’s actions in the recent months (including its app store approval “policies” (note: reversing that one wrong decision didn’t make the fundamental problem go away) and licensing terms “iPhone developer EULA turns programmers into serfs” and “All Your Apps Are Belong to Apple: The iPhone Developer Program License Agreement“), and the final straw of Steve Jobs’ iPhone 4 press conference last Friday (16, July, 2010), I have removed Apple from my list of admired companies (or Lovemarks).
July 25 update: An insightful piece from Guardian “If Apple wants to be a major player it needs to start behaving like one – The iPhone 4 debacle reveals how much Apple has to learn about life at the top”.