Why does Costco shortchange loyal renewing customers?

20191106 Why does Costco shortchange loyal renewing customers? - Pix 0120191106 Why does Costco shortchange loyal renewing customers? - Pix 02

I posted “Why does Costco shortchange loyal renewing customers?” as a comment on CostCo’s Facebook page yesterday. And Costco’s social media teams replied promptly (within the hour) to inform me my concerns have already been sent to the appropriate team(s). Will see what happen next.

===

For the record, here is “Why does Costco shortchange loyal renewing customers?” ,

Hi, We just had a rather #awful Costco Wholesale Canada membership renewal experience this past Friday. Ended up spending ~30 minutes talking to three (4) different customer service employees/manager with one of them even threatened me to stop writing down her name (I said I might want to complain about my experiences at some point). I was told I’m not allowed to remember their names in order to properly complain if I wish to. Is this normal and standard operating procedure of CostCo employees to threaten members who may want to complain with precision?
Can someone explain why does CostCo treat loyal customers WORSE than brand new customers? Shouldn’t renewal NOT be taken “for granted”? Is it wrong to think each renewal should be treated as EARNED?

— Calgary Zoo example
In stark contrast, Calgary Zoo does things right and treat each member who decides to renew (some don’t renew) with full respect and work hard to earn each renewal. As a start, the zoo treats a renewing member EQUALLY as a new member and would NEVER shortchange/disadvantage a loyal existing member!

— CostCo: a multi-billion dollar entitled company?
Now back to CostCo, please correct me if I am wrong. When a NEW customer decide to take out a NEW membership on November 1st, his/her membership will expire in 2020 November 30th, correct me if I am wrong?
Now when we renewed on November 1st, we were told that our membership expired on September 30th! Major #fail with CostCo! In fact we were further explained, for ANYONE who “renew” within three (3) months of their previous membership expiration date, their membership expiration is the OLD date! So for example, members who decide to renew 89 days after expiration will have their membership shortchanged with 89 days LESS!
Fair? I don’t think so. This, to me and to be frank, is the actions of a multi-billion dollar entitled company that disrespect loyal customers because “it has always been done like this” or it is in the “terms and conditions” (which I tried to read “Membership Conditions & Regulations, and Privacy Policy” but is unable to find the exact exploitative legal language).

— More Training (not punishment) & Will CostCo start treating Loyal/Renewal customers with respect??
I will NEVER want anyone be punished for my stupid complains. Life is too short. Training may be. I want other customers be treated much better than I had been.
I take time to complain not just to benefit myself (sure, I want my complains fixed) BUT I take time to publicly complain in order to raise issues that I think companies like CostCo should think seriously and consider fixing.
I’ve laid out my complains and the issues (hopefully clearly and factually). Will CostCo review your corporate policy and START respecting all Loyal/Renewing customers reminds to be seen. Don’t take my words for it, Google or ask Calgary Zoo how they treat their renewing members and if they treat their loyal renewing members as good as their new ones and if they also shortchange their members because many are too busy to ask?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: