In 2010, after fighting members in courts for years, Costco settled a Class Action lawsuit (*Ref-3) for backdating membership renewal. Costco was forced to pay millions of harmed US members benefits valued at $38.8 million & lawyers’ fee of $5.38 million.
11 years later in 2021, it seems Costco kept acting dishonestly & deceitfully by backdating benefits of 105 million members in 12 countries & 803 locations this way:
(Locations) Months of Benefits Backdated (*Ref-1)
(004)Best Green: 0 month (Fair)
(743)Bad Yellow: 2 months (up to)
(056)Worst Red : 12 months (up to)
2021 Bottom Line: ~100+ million customers in 799 locations still have their benefits backdated & faces slapped. It seems Costco kept behaving deceitfully with little integrity and treats only customers in 4 locations fairly. The question remains “When will Costco stop slapping customers in the face?” posed 2009 by the nonprofit consumer organization Consumer Reports. (*Ref-2)
== References ==
(*Ref-1) Fact Check: https://www.change.org/FairCostcoRenew
(*Ref-2) Go read Consumer Reports (CR) 2009 article by Jeff Blyskal “What Happens When You Renew Your Costco Membership After Expiring?” Internet Archive reveals CR titled Jeff’s article “Costco’s renewal rip-off” originally.
(*Ref-2 Quote) To quote Jeff’s Consumer Report article “What Happens When You Renew Your Costco Membership After Expiring?”,
“I think Costco should stop slapping customers in the face this way if they don’t know that they need to ask. Instead, Costco should automatically date all renewals as of the actual renewal date.”Note: This is exactly the case for China & Spain now in 2021 but for 4 locations ONLY!
(*Ref-3) Costco 2010 Class Action Lawsuit: “Dupler v. Costco Wholesale Corp., No. 06-cv-3141“