I first chatted with Jane Mote (Director of Lifestyle & Factual programming, UKTV) at 2007 Banff (here is a video). As I have been an admirer of the creativities from UK, and in particular UKTV, so it was particularly nice to chat with Jane again this year to get an update of the cool happenings at UKTV. We also talked about the bold, imaginative, and genius in the rebranding of UKTV G2 to Dave. In my humble opinion, if there is such a thing as an instant Lovemark, I think Dave (with its great brand and contents) qualifies as a Lovemark for many people in UK.
For more info on the rebranding and freeview launch of Dave, see Dave’s Wikipedia page. The jump of the TV viewership and the power of rebranding is just so cool, a great lesson for us all.