The Future of Shopper Marketing

Watched “The Future of Shopper Marketing“, an insightful speech from Andy Murray, Global CEO of Saatchi & Saatchi X. Here is an excerpt form Kevin Robert’s blog about the speech (emphasis added),

The presentation featured five key points (and a whole bunch of
arresting stories, insights, and examples):

1. Put yourself at the heart of the customer (most companies try it the other way around)
2. Navigate the experience of your customer from the “shelf back”
3. Create ways for customers to participate and be involved in your brands and store experiences
4. Explore the fringe/edge/margin for new ideas (Wal-Mart was a fringe idea, it came from Bentonville, not Chicago)
5. Find new ways for manufacturers and retailers to collaborate authentically based on trust, transparency and shared goals

Enjoy the presentation.