I’ve deep admiration for Richard Branson and his Virgin Group is one of my admired companies and Lovemarks. After reading Bloomberg BusinessWeek “Will Richard Branson’s Virgin America Fly?“, I am interested to see how things will turn out at the end. Here is an excerpt,
“Virgin America does have at least part of one big asset: Branson. He is a legendary salesman with a special love of aviation—not only for the business, but for adventures like his attempted around-the-world balloon flights. To hear him talk, profits are almost secondary to his mission with Virgin America. “American carriers are all very much the same, and the people who run them do not think of the customers at all,” says Branson, sitting in the first row of one of the airline’s parked, white-and-red painted A320s. “It’s become a bus service.” As guests mingle on the tarmac under the bright Texas sky, the interior lights bathe the cabin in a deep magenta, meant to evoke dawn. “If everything is a joy, if you come onto a plane and the lighting is right, the seating is right, and the cabin crew is happy, you feel welcome,” Branson says. “It’s like you have come into somebody’s home.” Read the rest of this entry »