Cool Nissan Sentra SE-R breaks speed limit in ad by TBWA

Monday, 12 April, 2010

Cool ad. 400K+ views in 9 days. Good job and good idea.

“They wanted to be able to show speed, basically, and there are some challenges with that — they can’t show an actual car driving like that for obvious reasons,” said Trevor Campbell, director of earned media at TBWAToronto, which launched the ad virally last week on Nissan Canada’s YouTube channel.

[HT FP Blog]


Surprised kitty video: Attention is money in the YouTube age

Saturday, 5 December, 2009

My second article, “Surprised kitty video: Attention is money in the YouTube age“.

Surprised kitty video: Attention is money in the YouTube age

IBM’s Zany Viral Video Chief – Overcoming Corporate Fear of Social Media

Monday, 21 September, 2009

From Adage (see video),

NEW YORK ( — It’s certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos. What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer. He appeared at a Business Development Institute seminar on corporate social media practices last week. There, he championed the cause of creative absurdity in corporate marketing. And he warned the audience that fear and rigid thinking were the greatest obstacles to their companies’ social media success.

See other videos here. See IBM’s “The Raised Floor” blog.

Air New Zealand – nothing to hide

Tuesday, 21 July, 2009

Air New Zealand looks like a great airline and I love its “nothing to hide” campaign.

And I don’t know a safety video can be this fun.

Read the rest of this entry »

Evian Roller Babies

Tuesday, 21 July, 2009

Evian Roller Babies via Adage. See their multiple creative iterations here.

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