Worth Reading: Securing privacy, Showrunner DIY TV promos, Legal strategies in Charlie Sheen case, High noon in i4i-Microsoft fight

Monday, 18 April, 2011

* Guardian, Cory Doctorow: ‘The most powerful mechanism we have for securing the privacy of individuals is for them to care about that privacy’ – video – “Blogger, writer and activist Cory Doctorow on social networking, revolution and how to avoid haemorrhaging personal information online”

* The Hollywood Reporter, Q&A: ‘Cougar Town’ Boss Bill Lawrence Airs His Frustrations With Disney

THR: So what does work?

Lawrence: There are some shows like Modern Family or American Idol where lightening strikes. Otherwise, you have two options. First, you build word-of-mouth.

THR: And the second?

Lawrence: Keep your loyal fans interested by giving them as much access, content and interaction as possible. That’s what I like as a TV viewer. For me, every show that I’ve felt like, “Wow, they actually care what the fans think” or “they’re actually writing for somebody,” I’m more loyal to. On Scrubs, we gave our fans extra content and access to the cast and writers. And in return, we could count on them to find the show on a network that moved the show about 20 times. Read the rest of this entry »


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