LIVE broadcasting Premier Alison Redford at 2012 Alberta Election PC HQ

Tuesday, 24 April, 2012

Alison Redford - AB Election 2012 pix 02a

Alison Redford - AB Election 2012 pix 08

Last night after the 2012 Alberta general election winners were declared unofficially on TV, I went down to do some LIVE broadcast from the PC HQ in Calgary Metropolitan Centre (see also here, here, here). Yes, I am a freelance reporter, I don’t have expensive broadcast equipment but I was doing LIVE broadcast from the PC HQ in Calgary Metropolitan Centre using my mobile phone!

It was quite an experience and experiment in that I was holding not one but TWO cameras! One was my Galaxy Nexus broadcasting live on the WIND Mobile network using my unlimited data plan. In another hand, I was holding my digital camera capturing higher quality video for later use (which I am sharing with you here in this post).

I’ve now used the 2012 Alberta general election as the testing ground of my first LIVE broadcast. I will be doing more LIVE broadcast in the future. For one, I will make sure I link the LIVE broadcast page where readers of my articles can actually watch my video reports LIVE on my channel!

My personal favourite moments last night were the quieter moments of Alison Redford out of the spotlight – Alberta Election 2012 (PC HQ)

Alison Redford’s first post-victory media scrum – Alberta Election 2012

Premier Alison Redford’s victory speech – Alberta Election 2012 (from PC HQ)

Alison Redford at 2012 Alberta Election PC HQ Festivities

See my whole set of Premier Alison Redford at 2012 Alberta Election PC HQ photos here.

Alison Redford - AB Election 2012 pix 13

Alison Redford - AB Election 2012 pix 17

Alison Redford - AB Election 2012 pix 19

Alison Redford - AB Election 2012 pix 21 Q-Its a great night hey? A-It's a great night

Alison Redford - AB Election 2012 pix 23


Superstore/Loblaws: “Try it … you’ll love it!” guarantee

Monday, 1 November, 2010

PC Dim Sum - pix 2

Many of Superstore/Loblaws‘ in-store President’s Choice brand of products carry the “Try it … you’ll love it!” guarantee (or money refunded with proof of purchase). I see this as a great promotional method to get customers to try PC brand products and ways to collect customer feedback. The guarantee lead me to try their PC brand of Chinese frozen dim sum.

PC Dim Sum - pix 1

Unfortunately for me and for PC, the frozen dim sum tasted awful and nothing remotely like what you have in a Chinese restaurant or the cheapest frozen dim sum you can buy from Chinatown.

So I took up the PC’s guaranteed offer and called their 1-888 number and managed to get a $10 gift card as refund, saving me the hassle of bringing the box & receipt and lining up at the store for refund.

PC Dim Sum - pix 3

As smart consumers, I think we should take these money back refund guarantees by companies seriously for two reasons. Firstly, if they guarantee we will “love it” and we don’t, they should refund. Secondly and more importantly, I believe by us complaining about the product quality or taste, the complaints allow the companies to improve their product offerrings in the future. Having a monetary cost associated with the complains will give them a better chance to be heard by some mangers somewhere because the money payouts have to be recorded, accounted for, and justified.

Lastly, I should mention that I have tried various President’s Choice products (from various food products, to non-stick pans, and even meat and poultry scissors) and they taste pretty good and work pretty well.

Thanks Loblaws. Thanks for setting a good example of Customer Service Excellence.


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