Jeff Jarvis has a point in saying, “Murdoch hires Edelman PR. This ain’t a PR problem, folks. It’s a moral problem.”
In case you care, Edelman’s Global CEO and President Richard Edelman blogs here.
On a personal note, I started paying attention to global PR firm Edelman probably around the time Richard Sambrook (former BBC’s Director of Global News & member of the BBC’s Management Board) joined Edelman in Feb 2010.
As you can see in my 2010 Feb comment left in Richard Sambrook’s blog entry, while I congratulated Richard on his move, I expressed my serious concerns and reservations of seeing a respected newsman joining a PR company. While we don’t know if Mr. Sambrook is involved in this engagement personally according to Guardian,
“Edelman last year hired the BBC’s former director of news, Richard Sambrook, to head up its “crisis and issues practice”. It is unclear whether he will be part of the firm’s News Corp team.“