The Conversation with Amanda de Cadenet

Wednesday, 16 May, 2012

I love interview shows like Charlie Rose by the insightful Charlie. The Conversation with Amanda de Cadenet, hosted by Amanda and executive produced by Amanda and Demi Moore, since I had the pleasure to Google+ Hangout with Amanda, has quickly become one of my favourite interview shows! Yes, Amanda is that good!

Amanda de Cadenet Fox LA Hangout

In this episode (free online), Amanda interviews Lady Gaga, Portia de Rossi, Rita Wilson and Leslie Bennetts (author). Great episode to watch.

May 25, 2012 Update: Also check out the premiere episode with “Gwyneth Paltrow, Jane Fonda, Sarah Silverman, Zoe Saldana“.

Google Goes Gaga

Saturday, 12 May, 2012

Musicians@Google Presents: Google Goes Gaga (Mar 22, 2011)

Lady Gaga performs Born This Way with Maria Aragon in Toronto

Friday, 4 March, 2011

First of all, here is a video of last night (March 3rd, 2011) performance.

Here is another video from closer.

See reports from: Toronto Star, CBC News, MTVUK The Sun. For people who weren’t convince of the power of social media before Maria’s story, they should be 110% convinced now. A seemingly innocent YouTube video of a cover song has changed the life of a little girl forever. It is safe to say many Canadians are in love with little Maria now. And may be strangely, for non-fans of Lady Gala (I am one of those) are liking her a little bit now.

From Globe and Mail “10-year-old Maria Aragon a hit in gig with Lady Gaga”,

“It isn’t just that she has a singing voice far more mature than her 10 years. It isn’t just that she’s the perfect poster-child for the age of social media, made famous by a single tweet from Lady Gaga. It isn’t just that she went from the everyday life of a Winnipeg elementary school student to appearances on national television in a matter of days.

What’s most remarkable about Maria Aragon is that she’s handled her instant stardom with the poise and polish of an old pro.

And that professionalism was on full display Thursday as she deftly handled radio appearances and several interviews in Toronto during the morning, then joined her hero onstage at the Air Canada Centre for a gig that night.

About halfway through the concert, Aragon ran onto the stage into a big hug from Gaga, sporting a pink hoodie, black jacket, white flower-adorned hat and an orange monkey around her neck.”

Quoting Globe and Mail “Lady Gaga concert forceful, lurid and often bizarre” (emphasis added),

“You could say that little Maria Aragon stole this show, except that Lady Gaga handed it to her on a plate. What could have been a mere publicity stunt – pop star invites Winnipeg 10-year-old with a video cam to sing on the Monster Ball tour – became the most emotionally charged episode in a forceful, lurid and often bizarre concert.

Aragon, in a pink and black outfit and white porkpie hat, came on stage with a furry monkey Velcroed round her neck, sat on Gaga’s lap at the piano, and performed a three-handed duet version of Born This Way. The tearful star called her “the future,” but Aragon was more than that: She was the unscarred second draft of the come-from-nowhere success story at the centre of Gaga’s personal mythology.

Here is Maria’s YouTube video which started all this all. Currently viewed 17,781,115 times! Enjoy.

For the record, here is a version of the lyrics for “Born This Way”.

It doesn’t matter if you love him, or capital H-I-M
Just put your paws up
‘Cause you were born this way, baby

My mama told me when I was young
We’re all born superstars
She rolled my hair, put my lipstick on
In the glass of her boudoir

“There’s nothin’ wrong with lovin’ who you are”
She said, “‘Cause He made you perfect, babe”
“So hold your head up, girl and you you’ll go far,
Listen to me when I say”

I’m beautiful in my way,
‘Cause God makes no mistakes
I’m on the right track, baby
I was born this way Read the rest of this entry »

YouTube 10-year-old sensation Maria Aragon to duet with Lady Gaga

Friday, 18 February, 2011

For a young 10-year-old girl, sometime a simple” tweet can be a life defining/changing event if the tweet was from Lady GagaCBC News is reporting that Maria Aragon will duet with Lady Gaga in Toronto on March 3rd. Maria must be so thrilled now. Twitter, YouTube, and social media tools have bring stars and their fans so much closer.

Read more about Maria Aragon in Winnipeg Free Press “Even the Lady herself is gaga over girl’s talent – Local student’s video viral, gets star gushing and Winnipeg Sun.

LADY GAGA – Born This Way (Cover)

Maria Aragon performs “Just The Way You Are” on Hot 103

P.S. On a personal note. I still remember only less than two years ago that many reporters don’t have Facebook account and don’t use social media tools. Now, traditional news media often report news initiated from the social media.


Feb 22, 2011 Update: TorStar “Singing 10-year-old appears on Ellen“,

“Ten-year-old Canadian singing sensation Maria Aragon has made another stop on her whirlwind tour, this time appearing on The Ellen DeGeneres Show.”

Feb 24, 2011 Update: CBC News “Winnipeg YouTube star on Good Morning America

The Lady Gaga zero-awareness-to-ubiquity time-warp

Tuesday, 23 February, 2010

For the record (emphasis added) from Adage, “Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber – Leveraging Digital Media and Creative Partnerships Makes Artist a Uniquely 2010 Pop Star”
By Andrew Hampp
Published: February 22, 2010

LOS ANGELES ( — As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product — in her case, albums and digital singles.

Lady Gaga, with her army of nearly 2.8 million Twitter followers and more than 5.2 million Facebook fans, can move product. Since fall 2008, her digital-single sales have exceeded 20 million and her album sales hit 8 million, all at a time when no one under the age of 60 buys CDs anymore (see Susan Boyle breaking the record for highest first-week album sales last year). Now, she’s being courted by marketers to do the same for their products.

Gaga’s rapid ascent to the pop-culture stratosphere is often compared to Madonna’s, right down to their shared beginnings in the downtown New York club scene before their big record deals. But what makes Gaga’s star status, particularly in the marketing community, so uniquely 2010 is that she has achieved as many milestones (if not more) in 18 months than her idol did in nearly a decade. Madonna’s notorious endorsement for Pepsi in 1989 — cut short after her controversial “Like a Prayer” video aired on MTV — came seven years after the debut of her first single in 1982. Within a year of her out-of-the-box rise to fame in September 2008, Gaga had already lined up Virgin Mobile as a sponsor of her Monster Ball tour; created her own brand of headphones, Hearbeats by Lady Gaga, with record label Interscope; and landed her own (cherry pink) lipstick as a spokeswoman for Mac Cosmetics’ Viva Glam, benefiting Mac’s AIDS fund. And by January, she was tapped by Polaroid to become the brand’s creative director, hired specifically to create new products and inject life into a brand that hasn’t been hip for years — save for maybe a popular reference in Outkast’s “Hey Ya!”

Old school meets new media
How did a 23-year-old singer/songwriter achieve so much in so little time? Two words: social media. Sure, Gaga had a fair share of old-school artist development — radio play — to become the first artist to score four consecutive No. 1 singles from a debut album. But she’s also put a new-media spin on her distribution strategy. Read the rest of this entry »

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