Kevin Roberts on Fox Business

In Fox Business this morning (video), Kevin Roberts, CEO worldwide of Saatchi & Saatchi, talked about “the ongoing impact of the recession on advertisers and society, the importance of priceless value and the creation of loyalty beyond reason, the opportunities for creating intimacy and conversations through screens, and even played a word association game“.

Kevin Roberts on Fox Business

Kevin’s Five Minutes with Fox Business (video).

From Kevin,

I recently caught up with Alexis Glick from Fox Business at Radio City Hall who asked me a few questions on the state of the ad market, consumer confidence, and how our clients, Procter & Gamble, Toyota, General Mills and JC Penney are approaching consumers in today’s environment, see video here (5:28 mins).