Kevin Roberts @ nextMEDIA Toronto

Thursday, 22 December, 2011

Earlier this month, Kevin was asked to speak about Lovemarks in Toronto, he shared his insight in his blog article “Stand Up The Storytellers“.

From BNN (video), “What works in advertising: with Kevin Roberts of Saatchi & Saatchi

“What makes some brands inspirational, while others struggle? BNN’s Kim Parlee and Andrew Bell find out from Kevin Roberts, CEO Worldwide of advertising firm Saatchi & Saatchi.”

Kevin talks Apple (iPhone, iPad) vs Blackberry. “[RIM] is out of touch with the consumers. They rely very much on matrix, research, and facts. […] The miss how the consumers feel.” I had a lot of fun seeing Kevin chat with the two hosts.

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Kevin Roberts, CEO worldwide Saatchi and Saatchi keynotes nextMEDIA Toronto Dec 6th, 2011

Saturday, 3 December, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

You see, I am a big fan of Kevin Roberts‘s ideas (KR Connect). How big a fan? Well, five years ago in 2006, I read and reviewed his two books Lovemarks: The Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution. I even spent the time to research and create the initial Wikipedia pages for Kevin and Lovemarks! I was so proud and excited when a friend asked my help on his marketing assignment which involved class lectures in, you guessed it, Lovemarks!

So it is very cool to see Kevin coming to Canada to share his insights even, sadly, I can’t be in Toronto to attend in person. So if you are in Toronto next week, register for Dec 6th one day pass to hear Kevin (or better, attend both 5th & 6th for the full conference experience)!

The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown to love.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”


Kevin Roberts, CEO worldwide Saatchi & Saatchi keynotes nextMEDIA Toronto 2011

Thursday, 11 August, 2011

Kevin Roberts, CEO worldwide Saatchi & Saatchi at nextMEDIA Toronto 2011

I’ve been reading Kevin Roberts‘s ideas for years and even created Kevin’s Wikipedia page. So it is wonderful to see Kevin is coming to Canada to share his insights. The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release. If you are in Toronto during that time, register to attend.

CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.

Roberts is the author of a number of best-selling books, including Lovemarks: The Future Beyond Brands, in which he describes the emotional connections we create with the brands we’ve grown tolove.

So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.

Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.

Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”


What happen to a Lovemark when the love was lost?

Thursday, 9 June, 2011

lovemarks-logo.gif

First of all, I’ve been a long time admirer and reader of Kevin Roberts‘ ideas in advertising, branding, and marketing, all in all, safe to say I’m a big fan of Kevin. Recently, I found it very cool that Kevin’s idea of Lovemark has gained acceptance in business schools that even my neighbour’s university marketing class is teaching the concept of Lovemark! It puts a big smile on my face to think that I was responsible in creating the first Wikipedia entry for Lovemark when Kevin’s book first came out in 2006 (yes, time flies and that was 5 years ago)!

Love Lost

Back to the reason for writing this article. I want to bring up the important question of “What happen to a Lovemark when the love was lost?

Part of me understand why Kevin hasn’t talked much about love lost in the two Lovemark books or in his writing. After all, it is more engaging & positive to focus on the good and inspiring. Also, it is probably bad business to talk about “love lost” when trying to sell to clients.

So I guess it is up to independent “practitioners” of Lovemarks, like myself, to try to point out that it can’t be all love all the time! As with any “meaningful love“, there has to be risk of love lost, or cases where love was actually lost. I think it is important for each of us, if not collectively, to keep a list of Lovemarks that are no longer loved.

In my list of admired companies, you will see Apple Computer and Lexus had been removed and are no longer on my list of Lovemarks. I know I will have more Lovemarks in the future, and I also realized that it is unrealistic to ignore love lost.

In memory of the love lost

Here is “Love Lost” by The Temper Trap.

Here is the lyrics of Love Lost. If you read it or listen to the song beyond the title, I think it actually contains a message of hope.

Our love was lost
But now we’ve found it
Our love was lost
And hope was gone Read the rest of this entry »


Change the World – one percent at a time

Saturday, 17 October, 2009

Just read an interesting post “Change the World? Why Not” by Cameron Gallagher in Kevin Roberts’ blog. Here is an excerpt,

So today I’m really writing about listening to that one percent. You see, every day we make a million choices. And most of them get us nowhere fast. Why? Because most of the time we make the choice that 99 percent of us tells us to make, and that 99 percent is the loud voice of the status quo.

[…] If you don’t think there’s a roadmap, you’re wrong. It starts, and ends, with you. And to start, you have to have the courage to leave the status quo behind. You must find the courage to pull the dreams out of the box at the back of the proverbial closet in your mind and look at them. Accept that you want them and stop listening to the 99 percent of you telling you that they are not possible.

Cameron, Good luck in changing the world! It is the one percent in all of us that will change the world. Here is one of the quotes I love,

“The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” – George Bernard Shaw


Winning Ugly

Tuesday, 6 October, 2009

Winning Ugly (Elena Dementieva beat Maria Sharapova)

Sunday, 23 August, 2009

It wasn’t pretty, but Elena Dementieva got the job done at the final of the Rogers Cup in Toronto on Sunday.

Dementieva beat Maria Sharapova 6-4, 6-3 in a match that began with a surplus of broken serves, double faults and unforced errors on both sides.

Dementieva captures Rogers Cup title“, CBC News

It was a hard fought battle as neither side dominated but Elena Dementieva was the better player today. It is a perfect time to re-read my blog friend Kevin Roberts’ inspiring post on Winning Ugly Together.

P.S. What is winning pretty? And in an awesome & spectacular manner? Usain Bolt 9.58! and Usain Bolt 19.19!

That was PRETTY and indeed BEAUTIFUL!


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