Just in time for London Olympics 2012. Great investigative work to find out “the truth behind sports drinks” by Rhodes Scholarship recipient Braden O’Neill (a third-year MD student at the University of Calgary currently on a leave of absence to study at the University of Oxford’s Centre for Evidence-Based Medicine in the Department of Primary Care Health Sciences). Excerpt from “Investigating the truth behind sports drinks”,
“Whether it’s ‘faster, stronger, for longer’, ‘enhances recovery’, or ‘gives you that extra boost’, sports product marketing is everywhere. Even the official drink of the Olympics this year is Powerade, whose ads claim that ‘Water is Not Enough’.
One of the research groups I work with here – the Centre for Evidence-Based Medicine – recently completed a study on sports performance products which I had the great privilege of being a part of. What we found didn’t quite support all those bold claims.”