Masterclass with Mike Fleiss, creator of The Bachelor/The Bachelorette, #banff2012

Mike Fleiss, executive producer of The Bachelor franchise, (including The Bachelorette and Bachelor Pad)

My friends will tell you I am no fan of reality TV genre but I was totally fascinated by the interesting & insightful masterclass with Mike Fleiss, creator of The Bachelor/The Bachelorette, #banff2012. Enjoy.

Here is the 2012 Banff World Media Festival‘s session description

The Bachelor/The Bachelorette – Masterclass with Mike Fleiss
Mike Fleiss has created more than three dozen network television shows over the past two decades. The hallmark of his career? Controversy. Among his most controversial shows are: “Who Wants to Marry a Multi-Millionaire?,” “Breaking the Magician’s Code,” “Are You Hot?” and “The Bachelor.” Each of these programs were ratings monsters, fueled in large part by their controversial nature. Fleiss will illustrate the role of controversy on modern television and how it has become an essential part of his career.

* How to create and embrace controversy?
* What role has controversy played in reality television?>
* How to handle the publicity surrounding a TV controversy?
* How is controversy your best marketing tool?”

Note: I want to be clear that I am still no fan of the reality TV genre but I just find Mike insightful and fascinating.

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