You see, I am a big fan of Kevin Roberts‘s ideas (KR Connect). How big a fan? Well, five years ago in 2006, I read and reviewed his two books Lovemarks: The Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution. I even spent the time to research and create the initial Wikipedia pages for Kevin and Lovemarks! I was so proud and excited when a friend asked my help on his marketing assignment which involved class lectures in, you guessed it, Lovemarks!
So it is very cool to see Kevin coming to Canada to share his insights even, sadly, I can’t be in Toronto to attend in person. So if you are in Toronto next week, register for Dec 6th one day pass to hear Kevin (or better, attend both 5th & 6th for the full conference experience)!
The following is from the nextMEDIA Toronto 2011 (Dec 5 – 6) press release.
“CEO worldwide for creative agency Saatchi & Saatchi, Kevin Roberts is a marketing pioneer with a heart for nostalgia and has been bringing popular brands to market and straight into consumers’hearts since the early 1970s. Roberts has worked with large-scale international clients such as Carlsberg, TMobile, General Mills, Procter & Gamble, Sony Ericsson, JCPenney, Toyota and VISA Europe among others.
So, here’s the real question: How does your brand achieve Lovemark status? Well, fear not, Roberts is heading to nextMEDIA Toronto this year to help you solve that very problem.
Named one of the top ten ideas of the decade in 2010 by advertising and marketing news website AdAge, Lovemarks transcend brands, leaving their iconic symbols emblazoned in the hearts and memories of consumers worldwide.
Join Kevin Roberts at nextMEDIA Toronto 2011 for an informative keynote session about hisLovemarks theory, offering crucial insight into the future of marketing and an analysis of the way we identify with our favourite brands.”