Rupert Murdoch’s PR moves after hiring global firm Edelman

Rupert and James Murdoch make Commons U-turn - PR problem or Moral problem

July 16th update: “Richard Sambrook, Global Leader of Edelman Crisis and Issues Management, former BBC’s Director of Global News confirms zero involvement in Rupert Murdoch PR file

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Call me old school and cynical, I agree with Jeff that “This ain’t a PR problem, folks. It’s a moral problem.“ Since hiring global PR firm EdelmanRupert Murdoch had Rebekah Brooks “resigned” (to be diplomatic), and now Murdoch has met with the murdered girl’s family. To me, both are clearly PR moves to do damage control. Yes, if Murdoch had these many days ago before this thing blow up in their face, then may be they can appear to be sincere. But flip-flopping re their House committee attendances next week really sunk their reputation or trust facto to the ground.

At this point, I believe allegations of illegal dealings against Murdoch‘s vast media empire should be fully investigated in both UK and US. It is important the UK public inquiries and all the legal authorities to uncover all the problems hidden over the years.

As I tweeted and I mean it, especially the last bit. (with notes added)

PR: Rupert Murdoch meets with family of murdered schoolgirl. #failLove to be a fly at Edelman / inside minds of @richardwedelman [global CEO and President of Edelman@sambrook [leader of Edelman‘s Global Crisis and Issues practice]

Business management writer Tom Peters tweeted,

I’m sure Mr Murdoch genuinely sorry for incident with murdered girl–but as hands on guy, he sets the “cultural tone” for the organization!

Saw this insightful tweet by a stranger on Twitter,

Wonderful to see-as throughout history-its ordinary people not politicians nor business that leads – NOTHING beats people power

The Independent, “After 52 years, mogul’s ally [Les Hinton, publisher of The Wall Street Journal since Mr Murdoch bought it in 2007] quits to protect jewel of US empire

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12:24pm, 16 July 2011 update: Here is a video interview with President & CEO of Edelman, Richard Edelman. Have a watch of what he thinks as he is the man leading the PR firm that is advising Murdoch on his handling of the phone hacking scandals.

[HT John]

Here is an interesting official Edelmon London video of Richard Edelman talking about trust, especially interesting in light of Edelman‘s role in Murdoch‘s scandals. And it is unfortunate that I come across a claim of a quote that Richard Edelman said in a media training session, “Sometimes, you just have to stand up there and lie. (See AdAge 2008 Feb, “Blog Wars: Gawker vs. Edelman – Blog Suggests PR People Lie; PR Chief Takes Umbrage”)

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