UBC = crazy awesome!

UBC = crazy awesome! Don’t believe me? Check out this video (viewed over 1 million times since Apr 8, 2011). What a creative way to showcase a school by looking at the 1000+ UBCers involved in making the video. Make sure you watch the last bit for some of the behind the scenes stuff. Great job everyone at UBC (especially director Andrew Cohen for his creative vision). [HT Doug Coupland]

Here is an excerpt from “UBC LipDub to film this weekend – Attempt at viral video to feature cast of thousand” (with behind the scenes photos),

“On Saturday, March 26, filming for UBC LipDub will take over campus in what is sure to be a strange assemblage of over 1000 people out to promote school spirit. “We have a whole lot of people with crazy costumes signed up,” said Andrew Cohen, the event’s organizer. “People come up to me saying, ‘Can I be a Chewbacca on rollerskates?’ And I’m like, ‘Yes, that’ll be fantastic.’ I don’t need to say no to anything.”

In its purest form, a lip dub is a single-shot video in which participants lip-synch along to a song while trying to act as outlandish as possible.

The songs chosen to represent UBC are Marianas Trench’s “Celebrity Status” and Pink’s “Raise Your Glass.” Cohen feels that the latter encompasses the best parts of campus and of lip dub as a form. “It’s got a really great message. It’s about being who you are, it’s okay to be different and to enjoy what makes us different,” he said.”

P.S. I attended UC and UT, and I wish they would do something as cool & fun as UBC to promote school spirit and possibly attract students!

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