Honibe pitched their dry solid honey “honey you can hold“ business on the Jan 19, 2011 episode of CBC Dragons’ Den. Although I haven’t tried the product and don’t know how good/bad it tastes, it seems like a good idea (even it may seem a bit pricey).
Knowing I won’t have time in the next while to write a more detail article about Honibe, let me share with you what I’ve found so far. Here are links to Honibe’s Canadian trademark (TMA729391) and patent (CA 2649936) for interested readers. I had tried but was unable to find Honibe’s US patent filings (to me, US patent is important to have since US is a much bigger market than Canada). For those that are new to patents, one can learn a lot about about a business from its patents (in this case, Honibe’s patent).
National Post has an article “Sweet deals buzzing around honey firm” about the pitch and the business and provided an update of the deal. News from CBC, “Dragons’ Den offers $1M deal to P.E.I. company”
There is a press release from the governments, “Federal and Provincial Governments Congratulate Island Abbey Foods on Winning International Award” when Honibe won the prize for Best in Canada 2010, Best of Sweet Grocery Category 2010 and Best New Food Product in the World 2010, the Global SIAL d’Or, at the Paris-based awards.
Here is a video of Honibe Dragons’ Den pitch.