Aug 19, 2010 update: Pedlar Lady is Apple iPad App of the week for US & Canada
Matthew got the idea to develop an iPad app right after watching Steve Jobs first demoed the iPad online (in late Jan 2010). After watching Jobs’ demo, Matthew concluded Jobs “didn’t really have the killer app” for iPad and demoed uses were things people could already do with their computers. Soon after the Jobs’ demo, Matthew took one of his animation projects (one previously pitched as a short film) and pitched it again, but this time as an iPad app. And Matthew was able to quickly find an interested Vancouver investor. A note to creative people out there: sometimes your prior creative ideas/efforts can generate result in unexpected places at a later time, you never know if you keep your eyes open.
Pedlar Lady is a story based on an 800 years old poem and this story has many variants around the world. Matthew turned to his partner Jacqueline Rogers and asked her to write and transform the story into a story telling text that is playful, magical, dynamic and alive at the same time. The time it took to create the iPad app is hard to determine because it included a long process of research & development to figure out what are possible or not possible in the current iOS software development kit 4. There are more technical discussions in the video interview.
The animation artists involved int app development are experienced 3D or 2D animators, so animated objects are 3 dimensional and are in prospective. Take a look of the included promotional clip to see what the animations in the app looks like.
The creation of the Pedlar Lady was the beautiful result of an international effort with Matthew and his partner based in Gibson, BC and other collaborators working from Ireland, New Brunswick, Vancouver, Toronto, Calgary, South Africa, London, Mexico, Peru, Finland, etc.
The following are the videos of my interesting Skype video chat with Matthew. Enjoy.
Here is a promotional clip of “The Pedlar Lady of Gushing Cross” iPad app