Colour association (色彩聯想) – 43rd edition of 2weeks1gathering

Taking colour association (色彩聯想) as a topic, the first thing come to my mind are the “brands” that tried/try to “own” a colour. Here are some examples.

Green by Greenpeace or environmental causes.

Pink by breast cancer foundations.

Blue (Big Blue) by IBM.

Orange by a revolution and a mobile operator.

Yellow by a politician and her revolution. And even I have been using the exact same yellow in my website, something I haven’t talked about much.

Of course, sometimes the colour instead of the ideas behind the colour can become a loaded-baggage like someone being branded “green“, which is why Kevin Roberts has suggested changing from Green to True Blue.

For other writers’ articles, see 2weeks 1gathering.

P.S. Some years ago, possibly after a random chat with my dad, I started to think about colours in reference to the Pantone colour matching system. In hindsight, I think that was a very “business-oriented” and scientific way of thinking about colour.

4 Responses to Colour association (色彩聯想) – 43rd edition of 2weeks1gathering

  1. […] 火羽, Wordy, Mandy, mad dog, 微豆 Haricot, RandomCoil, Just little something, Bakingmaniac, Kempton, wiwiana, milkcandy, blue, […]

  2. Haricot says:

    Here are my immediate thoughts associated with …

    Green = environment, new employees
    Pink = gay, pink-collar ghetto, Cadillac
    Blue = blue sky, music
    Orange = fruit, Orange County (USA), Orangemen (in Canada)
    Yellow = skin colour, Chinese, Yellow-brick Road

  3. kempton says:

    Very unexpected association with pink and Cadillac.

    re Orange: This right?

    Yellow: Looks like yellow association with Chinese will, hopefully, be gone with the younger generations of Canadians.

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