An excerpt from Andrew Willis’ “The Shopping Olympics” (emphasis added),
Vancouver crowds have embraced the Games, and Olympic merchandise, with a passion that borders on frenzy.
Shoppers are lining up at 5:30 in the morning to get into an Olympic superstore that doesn’t open until 9. During the day, they wait up to 90 minutes to get in. The retailer expected 10,000 customers a day in the downtown Vancouver store. Late last week, under sunny skies, up to 50,000 shoppers went through the doors.
Half way through the Games, Hudson’s Bay Co. is selling Olympic-themed merchandise at three times the expected rate. More than 20,000 transactions a day are being run through its tills. […]
The top selling item is the red mitts that Ms. Brooks is pitching: The Bay has moved 3 million pairs, with 100,000 a day selling since the Games began. The chain will soon run out of inventory, as only 3.5 million mitts were knitted, and the retailer has decided that it’s too late to make more. The No. 2 seller is Olympic hoodies, with 2 million sold at $50 each, followed by lumberjack-style rally scarves, a $20 purchase.
Showing our love and support for the athletes and our Canada, the $10 red mitts were priced right and worked like magic. I hope the red mitts will help provide the athletes with needed funding for the years to come. I will see if I can get some numbers from Hudson’s Bay Co. after the game is finished.