Bruce Mau’s Latest Design Is BS (yes, cow manure)

Made of Manure

Here is an excerpt from Business Week,

I’m sitting on a stool watching an info-video at the Dairy Management booth at the Worldwide Food Expo in Chicago. The stool, designed by Bruce Mau Design, is a bright red box. It is lightweight, yet sturdy. It also is made from cow manure. So, too, is the exhibit’s video-display case, kiosks of stacked milk cartons, and work tables.

And no, the material doesn’t look or smell like cow poop. And no again, you can’t buy it in stores—at least not yet.

The booth is a public showcase of a dairy industry initiative to reduce its greenhouse gas emissions by 25% by 2020. For a new product, it came together fast.

[…] While researching dairy farming, Tom Keogh, Bruce Mau Design’s project director, says the Toronto-based team came across experiments by a scientist in Madison, Wis. The scientist, John Hunt, a general engineer with the USDA’s Forest Service, had been testing alternatives to wood pulp in making paper and particle board. Among them: fiber-rich cow manure.

“There’s a moment during the creative process,” adds Paddy Harrington, a Bruce Mau Design creative director, “when someone says, the whole thing could be made of cow manure.” And so it would be.

Dairy Management booth/kiosk small

[via BMD]

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