Video 1: How to get people to use the stairs
Video 2: How to get people to throw their trash into the bin
Looking forward to watching their next one.
Note: I actually enjoy this new form of viral advertising. From VW TheFunTheory.com
“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.”