Dragons’ Den Season 3 episode 2 review


(Cross posted at Dragonfly with possible additional readers’ comments)

The following are my brief reviews and comments on the Dragons’ Den Season 3 episode 2 pitches/ideas. The lead-in description sentences are from CBC.


CBC has decided to try something new by putting the episode on the internet before it is shown on TV. As a fan, I like the idea of watching the show before it is shown on TV. The fact that I still have the TV tuned at Dragons’ Den is a proof that it didn’t hurt the TV rating (in my household). :)


Canada Caps – Walter Bujalski from Toronto, ON says that his patriotic hats could be to Canada what the Sombrero is to Mexico.

Sorry, the cap looks ugly. And it is not really a business.


E-Student (estudent.ca) – Kathy DaSilva from Victoria, BC has developed software to help children learn.

250K for 30%. What Kevin put on the table was not an offer. So the only deal is from Arlene’s. Good to hear Kathy has a viable business with good sales ($500,000) already. The price Arlene offered (250K for 50%) might have been too low, but Kathy probably can use some good help from Arlene to help grow the business. Good luck Kathy.


ePawn World – Craig Benfield from Montreal, QC wants to take pawn shops online where people can buy & sell items they would normally bring to a retail pawn shop.

50K for 50%. A waste of the viewers’ time.


Lipstixx – Diane Mackie from Barrie, ON has developed this top-coat application designed to keep lipstick on longer.

Sorry, not interested. Cosmetic is just too competitive like the dragons said.


AFAST Supertank – Jason Eastwood from Calgary, AB wants to take old army tanks and convert them into fire fighting machines.

Jason seems to be quite nice but the Dragons’ critiques are very valid and I think the fire-fighting tank is just way too expensive to be practical.


Curling Stones – Joe Dumouchelle from Windsor, ON has invented a curling stone with wheels so you can play on dry surfaces.

Cute but I don’t see a business here.


Rim Roller – Paul Kind from Russell, ON has invented a device which rolls up the rim on coffee cups.

150K for 25%. Kevin’s comment is right that it is not to the coffee shops advantage to have customers claim more prizes. Paul has made $100,000 from this tool. May be Paul has a small business here.


Aerial Angles – Allison Williams from Ottawa, ON & Zay Weaver are fire eating acrobatic street performers who are ready to entertain the Dragons.

Nice to look at but I am very surprised that Brett made a $250,000 investment for half of the business. Brett’s view is that in a portfolio of entertainment and sports businesses, he can afford to have some failed businesses and as long as some of them are hits, then he might make money off the portfolio as a whole. For me, this is too risky a business and for $250,000 is just way too much to pay, in my humble opinion. The likes of Cirque du Soleil and creative and visionary people like Guy Laliberté are hard to come by. Mind you, I wonder if the publicity from Dragons can bring enough additional business for the Aerial Angles?


9th Oct, 2008 Update: Allison left me a comment with their website, so I have added their website and I also decided to include this pretty cool promo video. Good luck to them all.

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