Oct 17 Update: Here is my review of Atomic and other businesses/pitches in episode 3.
Oct 20 Update: Here is my post-CBC Dragons’ Den airing Oct 19th interview with Jessica and Russell.
The following two chats were filmed about two weeks after they came back to Calgary after the Atomic Tea Dragons’ Den pitch.
Here is my chat with Jessica (click to view in a larger window),
Here is my chat with Russell (click to view in a larger window),
Here is something I wrote after the Calgary interviews with a non-descriptive on-location video as not not give away the secrets. Notice the fact that their store was steps away from Calgary’s C-Train line (see video). The three most important thing for a retail store? Location, Location, and Location. See for yourself.
Here is what I wrote about my experience after talking to them and my gut feeling of them as good entrepreneurs.