[via Kevin Roberts] (emphasis and notes mine)
The truth is, there can be no progress without ideas and great ideas often make trouble as they challenge, change, and transform us. Take the winner of the award in 2005, the Light Up The World Foundation. [K: I am extremely proud to say the Light Up The World Foundation was started by a professor at the University of Calgary. There are many cool stuff done in Calgary!] How could a Light Emitting Diode change the world? Well, if like millions of people your life virtually comes to a stop when the sun goes down, it could change your world easily. […]
[K: The prize is $50,000 in cash and $50,000 in Saatchi & Saatchi consultancy.]
I found this beautiful and insightful Light Up The World video during my research.